StudentShare solutions
Triangle menu

Evaluate Bribery in the context of International Strategic Marketing - Essay Example

Nobody downloaded yet

Extract of sample
Evaluate Bribery in the context of International Strategic Marketing

in -- in other words, to "do as the Romans do." When a corporate official is faced with real situations abroad, this advice can give rise to conflicts and ambiguity, when actual situations require responses which are incompatible with the ethical norms in the home country. Payment of a tip to a government official or employee in the home country intended to facilitate licensing can be considered bribery, and therefore subject to legal consequences, at home; however, in a foreign country it may be a standard operating procedure that can facilitate and expedite action. The cost of refusing to comform to local practice can be result in significant losses which are disproportionate in relation to the small amount of "bribe" money. The international marketer can face a difficult dilemma when he has to respond to situations where there is no local law, where local practices forgive a certain behavior, or the companywilling to “ do what is necessary” is favored over the company that refuses to engage in practices that are not ethical.
The issue of bribery and corruption is not extensively covered in international or global marketing textbooks. The subject is often located under the rubric of legal environment (subtopic: ethics and regulations); cultural environment, (as in Hill 2005; Verna and Sarathy 1993). Or it is discussed as part of international promotions (Verna and Sarathy). For the most part the subject presents the the relevant US statute (FCPA) and analyzes its features and implications for the business person and marketer. A more comprehensive treatment, including its history and philosophical basis is found in textbooks dealing with the business environment (such as Baron 1997) and legal environment (such as Jennings 1997).
This study will deal with the issue of bribery from the Western viewpoint, particularly that of the United States, being the first country to enact a law prohibiting its practice by its companies abroad. The Foreign Corrupt ...Show more

Summary

A firm that enters the international market has to face an environment that is not only different from what its managers are familiar with in their home country but certain characteristics that clash with common norms and practices. This is particularly true with regard to the…
Author : efay
Evaluate Bribery in the context of International Strategic Marketing essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Evaluate Bribery in the context of International Strategic Marketing"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

International and strategic marketing
However, in the 21st century, the emergence and growth of digitalisation, data compression and the Internet have led to a major disruption in the recorded-music industry’s value chain and business models. The growth of digital music has seen the recording industry’s revenue streams continue to sink to date largely because of the ease of compression and distribution of digital music illegally over the Internet.
16 pages (4000 words) Essay
International Strategic Marketing
…………………….……….5 Selecting the best foreign market-India………………………………………………6 Entry methods available to enter into India……………………………...……………..9 Wholly owned subsidiary………………………………………………………..……..9 Franchising………………………………………………………………………….….10 Joint venture…………………………………………………………….
18 pages (4500 words) Essay
International strategic marketing
The industry is growing in the Middle East at the rate of 15 %, thus providing enough room for further proliferation. The growing consumer base amongst the youths who has traditionally developed a sweet tooth , the ever increasing demand of the product in foreign countries, surging oil economy to name a few which have made the catalysis completed.(1).
6 pages (1500 words) Essay
International Strategic Marketing
The company has also established a fine relationship towards its sister companies the Virgin Express and the Virgin Blue. Later on, the market of the Virgin Group of Companies began to expand. The traditional service that the company offers its clients have greatly taken a leap forward as the management of the company took a chance in venturing in other areas of business industry, which they though would further cater to other essential needs of their company's clients.
19 pages (4750 words) Essay
Strategic marketing management: context
A number of the research and studies have specifically linked customer perceived value in the search for new approaches to develop and sustain superior competitive advantage by business organizations who want to survive and take advantage of the highly globalized trade
8 pages (2000 words) Essay
International Strategic Marketing
ive industry namely, Ford Motor Company (Ford), General Motors Corporation (GM) and DaimlerChrysler (DC) played a prominent role in the evolution of the automotive industry till the 1990s. The automotive industry is the most globalized in the world and it has undergone
20 pages (5000 words) Essay
International stratigic marketing
Where the first outlook is relativist by nature, accepting the fact that different cultures have different ethical norms and do
20 pages (5000 words) Essay
Evaluate Bribery in the context of International Strategic Marketing
Note that the international market is volatile and government regulations as well as natural market forces often hamper the operations of companies. Moreover, international corporations are not monolithic entities that function on
16 pages (4000 words) Essay
International and Strategic Marketing
There is a question of whether the market can grow through information systems, such as the Internet. Step 2: The problem defined is based on how to move into a local market, expand and build
6 pages (1500 words) Essay
International Strategic Marketing
The company selected here for the purpose of international strategy analysis is UK clothing giant- Primark. The selection of Primark is based on certain grounds. First of all, the industry which it operates in is fast booming across the world and capturing the
18 pages (4500 words) Essay
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Click to create a comment