Little Yang Sing Restaurant is located in Manchester and is a small business operated by family members with different cultural, educational and business backgrounds. The owner fits the description of the small business entrepreneur, having launched Little Yang Sing using funds…
keeps the organisation tightly controlled by the family members and related investors without worry of missing payments to different lending institutions.
Little Yang Sing does not have a broad menu or is the décor overly fashionable, it is more of a casual restaurant that provides quality Asian-inspired food to many different demographics. The business’ greatest strengths lie in marketing and human resources, especially in areas of recruitment and satisfying workers at the motivational level. This report discusses the strengths of the business’ marketing approach and how it has developed a better small business human resources system to gain better employees. The information gathered for this report came from secondary research and primary research in the form of a telephone interview conducted with a silent investor involved with the launch and operations of Little Yang Sing. It should be noted that Little Yang Sing has only six employees, including ownership that is active in the day-to-day operations of the company in order to save costs on payroll.
There are 441,200 people in the Manchester region who are able to support the ongoing operations and profit expectations for the Little Yang Sing restaurant (tripatlas.com, 2009). However, in the warmer climate months, Manchester supports many world-renowned events and foods festivals which bring many different domestic and international customers into the Manchester area. This gives opportunities for Little Yang Sing to, literally, promote itself to millions of potential customers during the tourist season.
Of the 441,200 people in the area, 81 percent are of white ethnicity, with only an additional nine percent being of Asian culture (statistics.gov.uk, 2009). This means that Little Yang Sing must consider how to market its rather limited menu to people who are not of Asian descent, therefore this small business must consider the demographic trends of the high white population in order to create marketing ...
Cite this document
(“Small Business Enterprise Essay Example | Topics and Well Written Essays - 3000 words”, n.d.)
Retrieved from https://studentshare.net/miscellaneous/386796-small-business-enterprise
(Small Business Enterprise Essay Example | Topics and Well Written Essays - 3000 Words)
“Small Business Enterprise Essay Example | Topics and Well Written Essays - 3000 Words”, n.d. https://studentshare.net/miscellaneous/386796-small-business-enterprise.
In fact, there are so much variation in management of organizations and businesses. The great diversity in the managerial styles raises a concern in knowing the like that enables a small business to effectively, thrive. These will include effective ideas that lead to the same without many constraints of any manner.
This is done by choosing a particular small business in real and by describing its workings and operations. The project discusses about a wood processing enterprise in the Ondo state in Nigeria. It is backed by the unit’s history and background. General information about the company is provided which includes the strength of the organisation and the profits enjoyed by the business.
Some good examples of internal factors are staff, facilities, business strategy and management. While, on the other hand, the external environment entails various external forces that are not under the direct control of the business enterprise. Some examples of external factors are government policies, competitors, customers, political, social and cultural organizations.
In 1984, the mutual trust fund was established for SMEs and in 1987, the federation building was constructed. In the 1990s there was growth of the small business enterprise in the country and in 1993, Korea small and medium business institute was established.
The more traditional group of researchers have focused on the personality characteristics of the individual such as: locus of control, risk taking, achievement motivation, problem solving style and innovativeness, perception, and work values. The second group of researchers has taken a social cognitive approach, looking at the relationship between an individual and his or her environment.
The smaller companies as per their categorization mean that they operate with confined resources with respect to their financial resources.
The small companies when compared to big players have minimal logistic support, narrow managerial skills
I would like to express my profound gratitude to my parents whose relentless support and encouragement could make me to see this day.
My supervisor, Dr. _____ has been my lighthouse. In the ocean of knowledge, not knowing where to start and when to stop,
This paper will look at the relationship between entrepreneurial identities, intention of startup and the environmental factors that result to entrepreneurship. In developing countries particularly, the economic conditions drives
8 Pages(2000 words)Essay
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Let us find you another Essay on topic Small Business Enterprise for FREE!