The company’s shares performed well since the IPO due to JetBlue’s perceived successful business model and its strong financials results (JetBlue).
Jet Blue has been a reputable company in the airline sector within USA since its launch in year 1998 due to being a low cost airline company; the company achieved low operating costs while offering customers a pleasant flying experience. Jet Blue has not only survived but also performed well during difficult industry period i.e. 2000-2003, this period can be deemed as a recession period for the airline sector due to the September 11, 2001 bombings. Jet Blue prepared a different response to these recessionary times in the airline industry to achieve its positive result (Rovenpor & Michel 2009)
The company flew new airplanes and its flying experience included reliable on-time performance, comfortable and roomy leather seats, free 24-channel satellite TV service through TV screens installed in the back of each seat, pre-assigned seating, and friendly service by crew members. JetBlue generally chose to fly between densely populated cities and chose airports that were undeserved by existing airline carriers. The company’s markets tended to be large metropolitan areas with high average fares. Once it entered a new market, JetBlue’s comparatively low airfares stimulated new demand from passengers who may otherwise not have flown and often resulted in JetBlue capturing market share from the incumbent carrier (JetBlue, Newsweek 2001 & Rovenpor & Michel 2009)
JetBlue aims on providing the customers the best possible service at a low cost. These services include point to point route to save the time of the consumers and a high quality consumer service. This high quality consumer service is maintained by their employees who are recruited only after passing tough tests. JetBlue makes sure that their service does not get affected even if they