o grow; the concerns about social interactions between the industry and its workers, customers, partners etc (Sustainable Aviation Progress Report, 2009).
Hence, applying Zadek’s “Four Stages of Issue Maturity” framework, all issues affecting an industry could be categorised into four different stages: namely, latent, emerging, consolidating and institutionalised (Zadek, 2004). A latent social issue is the one that exists but has not been widely known. An emerging issue is just catching the attention of the public but has not been fully debated or addressed. Consolidating stage reveals that the issue has been recognised but this is the time to test the efficacy of the solutions for it. And such a social issue becomes institutionalised when there are laws and regulations to guide the implementation of its solutions in the concerned industry (Zadek, 2004). Therefore, the environmental and social issues affecting the UK aviation industry are tabulated as follows:
All the environmental and social issues affecting UK aviation industry outlined above can be summarized into three main headings: climate change issues; local environmental problems; and economic and social concerns. These issues are of utmost importance in the sense that they exert huge impacts on the environments and the economic situations in the United Kingdom.
However, if all these issues receive prompt and efficient responses from the aviation industry players, it will reveal their level or extent of sustainability and social responsibility in the societies.
2. The Sustainable Aviation Progress Report 2009 reveals some strategic approaches taken by UK aviation players in addressing the issues hinted above. These approaches or responses can be best analysed using the Sustainable Value Framework model proposed by Hart and Milstein (2003). The model is made of four major quadrants as shown below: There are Today, Tomorrow, Internal and External quadrants. What this signifies is that Today