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International marketing - Essay Example

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It was established in 1991 and its headquarters are based in Rzeszów, Poland. In terms of capitalization, Asseco is one of the ten largest listed IT companies in Europe. The Asseco Group of Companies…
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International marketing
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International marketing

Coming up with novel, more competitive products and continuously improving its offer strengthens Asseco Group position while opening new market and client opportunities. As of January 2010 the Asseco Group employed over 8500 people.
Asseco Poland SA is in the process of trying to introduce its Customer Care Integration and Operation system in to renowned big banks and financial institutions in the UK, but without much success at the moment (Bennett, & Blythe, 2002). This is a system that aims to integrate customer care operations of the bank in to the main functions of the bank –that is seamless integration. That is if a customer calls the bank, their calls will be automatically recognized by the system and routed to the proper area of the bank.
Asseco Poland SA is interested in targeting the UK market, London in particular as it’s the number one financial center in the world, as there are a number of small and medium scale banks and financial institutions. It is aiming to target these medium and small scale banks and financial institutions in UK.
Product placement strategy related opportunities. Company can place the product in well researched market segments like small and medium scale banks and financial institutions in cities such as London.
The current UK legislation may have a negative impact due to increase in taxes. If taxes increase this increase may have to be passed down to the customer. Thus price of the product will increase. This will affect the business of the company.
The threat of new software companies coming to the market is mitigated to a great extent by the fact that investing in the software industry is an expensive deal. Developing sophisticated software is expensive, thus this is a barrier against new companies entering the market.
While many stakeholders – internal and external – would show an equally great amount of interest in the successful outcome of the event, there can ... Read More
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