It also highlights the limitations of this project as well as advantages and disadvantages of implementing this technology in a retail business. Those companies who have already carried out the implementation process of RFID tags into their businesses are taken into account during this report. Conclusion is drawn from the research and recommendations have been made at the end of the report as to whether the company should go for applying RFID tags into their business or not.
The purpose of this study is to evaluate whether it is feasible for Naisten Pukutehdas to embed RFID tags in the products of all of its stores. This prospect has disadvantages and advantages as well but the pros of this proposal weigh better. It will provide customer satisfaction, a greater, better, newer and easier experience for the customer, optimization of the business, speed benefits to the business and loyal customers. In these challenging and turbulent times, where people find it difficult to risk new technology, this proposal intends to increase the market share of the company as well as to expand the market on cost which is relatively low. The examples of other companies who have successfully gone through this procedure have been discussed and the good and bad of this technology has been discoursed as well.
The company of Naisten Pukutehdas started at the end of 1910 when young and vivacious Aino Rosendahl’s ambition of doing a sewing business was put into practice. Since then there has been no looking back. The apparel line includes clothes for young girls and women, ranging from sports, casual dresses, jeans and the famous pants for women and girls. After passing several consequential years, the company just celebrated their 90th anniversary in the spring of 2009. With 11 personal stores in Finland and 2 in St. Petersburg, NA aims to establish Finnish fashion internationally and