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International Marketing - Essay Example

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From this perspective a concise analysis will be conducted from the point of view of a company based in Great Britain that wishes to expand…
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International Marketing
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International Marketing

er this paper will provide an in depth analysis of the Dutch economy as a whole taking into consideration such factors as population, birth rates, demographics, consumer preferences,
Firstly an examination of the Dutch market and economy will be conducted. It is the case that the Netherlands is one of the founding members of the European Union and the World Trade Organization. Moreover, from a historical context the nation has always had a strong association with emphasizing the importance of a strong economy. In fact according to the Chambers (2001) it is the case that the Dutch East India Company was arguably the first business entity to issue a common stock. However in the modern context it remains the case that the nation has been considered innovators in the business community from five perspectives Firstly in terms of education the nation boasts a highly educated workforce which according to the programme for international student assessment as studied by the Organisation for Economic Cooperation and Development (2008) has ultimately ranked the Netherlands as having the ninth best education system in the world which is far higher than the average. In terms of infrastructure the nation is undoubtedly considered thoroughly modernized. According to the CIA World Factbook, the nation has a total of twenty-seven airports, over 2,896 meters of railways (Utilizing a standard gauge), over 136,862 km of roadways, 6,215 km of waterways that are navigable to ships of 50 tones, as well as some substantial ports and terminals. From an economics perspective the nation is considered to be one of the wealthiest in the world. According to the CIA World Factbook the nation has total gross domestic product of approximately $652 billion in 2009 which would place it twenty second in global standings. On a micro level the gross domestic product per capita when accounting for purchasing power parity is approximately $39,000 in U.S. Dollars. From a demographics perspective the ... Read More
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