We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Analyse the market entry strategies adopted by Starbucks, examining the obstacles faced by the management team which may have influenced the choice entry strategy used by the business on entering 2 countries: The UK and China - Essay Example

Comments (0) Cite this document
Summary
These decisions can impact the success of international ventures. While the four most common modes of entry are licensing, exports, joint ventures and wholly owned…
Download paper
GRAB THE BEST PAPER
Analyse the market entry strategies adopted by Starbucks, examining the obstacles faced by the management team which may have influenced the choice entry strategy used by the business on entering 2 countries: The UK and China
Read TextPreview

Extract of sample
Analyse the market entry strategies adopted by Starbucks, examining the obstacles faced by the management team which may have influenced the choice entry strategy used by the business on entering 2 countries: The UK and China

Starbucks wanted to be the most recognized and respected brand in the world. Their mission was to open new coffee shops round the world – either company-operated or licensed stores. After a stable business in North America, Starbucks started looking at international expansion through licensing and joint-venture partnerships (Darguste, Su, Tu & Wei (2002). They were aware of the different cultural features in different markets and hence tried to alter their international expansion strategy in different regions (Starbucks, 2003). The MNC also needs to pay attention to local consumption habits apart from facing the resistance from anti-globalization organizations. Because of this, several competitors have to be faced as all look for early mover advantages. This report analyzes the entry strategies of Starbucks for the UK and China.
Information for evaluating the entry strategies in UK and China, details have been obtained from academic journals and the internet. These information have been evaluated against the entry mode theories.
Starbucks stores are usually located in high-traffic locations such as malls, grocery stores of busy street locations. They are well lit and they use lot of cherry wood and artwork for the interiors. The store size ranges from 200 to 4000 sq. ft. They also set up cafes and carts in supermarkets, hospitals, office buildings and shopping centres. They also enter into licensing agreements with companies such as Kraft Foods to offer coffee at the grocery stores in the US (Kotha & Glassman 2003). However, the business model would differ across regions. They usually find local business partners in foreign countries as it is easy to negotiate local regulations and they test with a few locations. They look for partners that share the same values, culture and goals about community development. They use experienced Starbucks managers initially and then they send the local ... Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Analyse the market entry strategies adopted by Starbucks, examining Essay”, n.d.)
Retrieved from https://studentshare.net/miscellaneous/396531-analyse-the-market-entry-strategies-adopted-by-starbucks-examining-the-obstacles-faced-by-the-management-team-which-may-have-influenced-the-choice-entry-strategy-used-by-the-business-on-entering-2-countries-the-uk-and-china
(Analyse the Market Entry Strategies Adopted by Starbucks, Examining Essay)
https://studentshare.net/miscellaneous/396531-analyse-the-market-entry-strategies-adopted-by-starbucks-examining-the-obstacles-faced-by-the-management-team-which-may-have-influenced-the-choice-entry-strategy-used-by-the-business-on-entering-2-countries-the-uk-and-china.
“Analyse the Market Entry Strategies Adopted by Starbucks, Examining Essay”, n.d. https://studentshare.net/miscellaneous/396531-analyse-the-market-entry-strategies-adopted-by-starbucks-examining-the-obstacles-faced-by-the-management-team-which-may-have-influenced-the-choice-entry-strategy-used-by-the-business-on-entering-2-countries-the-uk-and-china.
  • Cited: 0 times
Comments (0)
Click to create a comment
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Market Entry Strategy
From PESTEL analysis, South Africa’s accounting industry enjoys a stable economy and stable political and legal conditions with diverse culture. The market is also highly competitive but one that is easy to enter for new firms. This study has explored the market using Porter’s five forces and the SWOT analysis and recommended licensing as the best strategy for Rodl & Partner.
8 Pages(2000 words)Essay
Foreign market entry and its implication (Starbucks case study)
This report analyses the economic social, legal, demographic, and regulatory factors that affects the operations of the coffee chain. This is a discussion of how the company has applied the Marketing Mix and the implications of the foreign markets it has entered recently.
10 Pages(2500 words)Essay
Market Entry Strategies
The market entry always contains three market entry decisions that are; where to enter, when to enter and how to enter. There are numerous modes of new entries to choose from, which include joint venture, franchising among other methods. The choice of entry modes are largely determined by risk assessment, the level of control, expansion strategy and the return on investment in the new market.
10 Pages(2500 words)Essay
Market entry options : Chery Cars China
American car culture 5 b. Shape of Automotive industry in U.S. Today 8 4. Overview of the China car market 8 a. Car culture in China 9 b. Production 9 5. Chery Automobile Co. Ltd. an overview 10 6. Methodology 12 7. Discussions 12 8. Recommended options for entering new markets for an organization 12 8.1 Exporting 12 a.
8 Pages(2000 words)Essay
Global Market Entry Strategies
Though it came as a pleasant surprise for the company, but it helped the company in gaining wide publicity and improved the credibility ratings of its products. In fact, this national recognition proved far more advantageous than the number of marketing communication campaigns taken up by the company in the past.
12 Pages(3000 words)Essay
Business & its Environment (2 questions) 1. Describe Ikea's strategy 2.Evaluate Ikea's market entry stategy in North America
IKEA's first store opened in 1958 and since then the company has grown so much that last year it had 237 stores in 34 different countries with 504,154,000 people visiting the stores. Let's take a look at IKEA's business strategy to find how this enormous growth has been achieved and maintained over the years.
2 Pages(500 words)Essay
Analyse the use of e-commerce as a business-to-consumer international market entry strategy and consider the extent to which product specific characteristics ma
And, because it is possible to do this for every customer that touches the website, the Web offers a kind of market research that is unparalleled in richness and available in near real time.
14 Pages(3500 words)Essay
Analyse the marketing strategies used by: Starbucks
In 1987 Howard Schultz bought the company with the help of local investors, and it became Starbucks Corporation. The company at the time had 17 coffee stores, including in Chicago and Vancouver, B.C. The company at the time
10 Pages(2500 words)Essay
Entry Strategy

The author states that the choice of the entry mode depends upon the external and the internal business environment. The external environment comprises of the macro-environment and includes the political and economic factors of the host country, the government rules and legislation, the barriers in the sector and the host country market environment.

 

11 Pages(2750 words)Essay
Foreign Market Entry Strategy
With the liberalization of trade markets and emerged opportunities for international business development, many companies have faced with a challenge of deciding the best foreign market entry strategy for a host country/countries/region(s). Foreign market entry strategy is a comprehensive theme, which is influenced by three major groups of factors.
7 Pages(1750 words)Essay
Let us find you another Essay on topic Analyse the market entry strategies adopted by Starbucks, examining the obstacles faced by the management team which may have influenced the choice entry strategy used by the business on entering 2 countries: The UK and China for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us