On the other hand, a communication plan for a quantitative evaluation is more concerned with objective and scientific factors. Where the qualitative evaluation was concerned with “how well” the plan worked, quantitative evaluation is concerned with “how much” the plan worked (LinguaLinks Library). Quantitative evaluation measures the level of awareness before and after the implementation of the plan. It takes into account the numbers of people, classes, and materials; measures investments against the results achieved. The aim of the quantitative evaluation is the measure all the aspects of the plan, including factors such as: the number of people involved, the amount of material used, the time allotted for the plan, the cost of plan, and most importantly the extent of transformation generated by the communication plan.
5. Some important aspects of a person’s demeanor that would encourage one to consider his recommendations would include: honest and simple mannerism, non-judgmental attitude and understanding of limitations.
A person, whose demeanor or nonverbal behavior (Rashotte, 2002) is superior and judgmental, makes the person receiving the recommendations feel uncomfortable, unsure of him-self and looked-down upon. Hence, such a person’s recommendations will not be well received. The superior and judgmental attitude will only inspire resentment and disdain.
On the other hand, a person who treats subordinates with respect and is accepting of their differences, without making them feel small, will always find his recommendations not only followed, but always sought after. A well-reasoned demeanor and un-pretentious attitude of the recommender serves as a positive role model, inspiring confidence and trust, thereby making it easy to understand and accept ones shortcomings without becoming defensive and