The culture differentiates one society to another and so cultures bear a very important part of our personalities. Many philosophers have endeavored to give the world their measures of the different components of culture. These components help us in comparing one culture with another (Gevurtz, 2006). One may think why that is important; well this comparison of cultures helps in finding out how distinct or how similar two cultures are. Since the world has become too connected, it is important to have the compatible cultures with linked countries so that businesses and other errands work smoothly.
Despite the professionalism and the strict working environment that we see today, business related countries should have cultural compatibility. This helps in understanding each other better and results in better communication. Communication is essential for businesses since it is the sole binding force of all the specialized tasks that take place at different times in different locations for a business.
Hofstede’s dimensions for cultural compatibility have been used over time for assessing how similar or how different cultures are. When international business ventures are planned, companies often take the works of researchers like Hofstede and Hall to get an idea if the concerned countries are culturally compatible. If so, it is believed that they are more susceptible to growth and success.
Geert Hofstede’s cultural dimensions have been used to describe national or, better put, popular cultures. Hofstede’s ideas are based on a large scale research project to bridge cultural differences globally and to come up with a global popular culture! It uses data obtained from sixty-four countries. These studies identify five dimensions. These dimensions can be used to analyze how similar or different countries are (Spanogle, 2009).
The first dimension is of power distance, second one being individualism, third masculinity, fourth uncertainty avoidance and last one