a) Forces of Change – The defect found in the floormats and accelerator pedal designs in Toyota vehicles, which led Toyota to do the Total Recall Campaign to redeem its established reputation, is one of the major setbacks that forced Toyota to implement changes. Other forces…
It runs deep within the corporate culture. Worth remarked, “Culture comes from purpose. They changed their purpose from quality to growth and the behavior changed accordingly. In a sense, with that change in purpose, some trouble was inevitable.”(Worth,2010) At the same time, Toyota found itself struggling to inculcate newcomers in the companys unique culture -- The Toyota Way. Kazuo Akatsuka, 55, saw the generational change first-hand and worried at the signs of change..(Layne et.al, 2010)
b.2) Family ownership of the Toyoda family of the company. Ownership and Leadership can be considered as a deterrent factor for innovations in the company. If the owner and at the same time head or CEO is weak, then failures of the company could be reflective of a bad leadership. For example, Reuter’s article described, “ Toyota President Akio Toyoda was criticized for not acting quickly enough when the automakers safety issues first came to light earlier this year …”(Kim, C.R., 2010).
Primarily, to address the quality sleepage in view of the total recall campaign, Toyota now commits to achieve “zero customer complaints” (Toyota, 2010) and its strategies are more inclined to be Incremental technological innovation characterized by technological change that represents a continual refinement of some base technology. Now that they have discovered the root of the problem, TMC vowed to stretch out their workforce to do the refinements. (Layne,et.al.,2010) After years of sterling reliability and the final setback with the Total Recall Campaign, President A. Toyoda remarked, "We need a renewed commitment to placing customers first and to reviewing all our work processes from the customers perspective," (Kim, 2010).
The above question would be similar to Takeuchi’s question “how does the company (TMC) cope up with the hazards of constant change and growth?“ The answer is they ...
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