Information technology has made remarkable changes in the infrastructure and operations of almost all fields of life, ranging from medicine to tourism etc. The field of business is also no different. The advent of computers has made revolutionary changes in the mode of business…
E-commerce is not only limited to the exchange of goods or services, it involves a broad range of activities in different departments such as design, finance, promotion, distribution etc (OECD 2001). This has become one of the most popular and productive sources for business transactions (Kerner 2005). Companies invest great deal of their resources to have an appealing presence on the internet to attract consumers towards their products and services.
There are two main classifications on the basis of which strategies are formulated to promote and market the products and services of the respective company- business-to-business (B2B) and business-to-consumer (B2C). These classifications are made on the basis of the type of target market that is chosen by the business owner; the buying-end can either be a business itself (B2B) or an individual consumer who has certain requirements (B2C). B2B sales are targeted for a limited segment of customers whereas B2C sales are aimed for the whole set of consumer market (YourDictionary.com n.d.).
The competition in the markets is more than ever and is still increasing. This has arisen as a result of the consumer’s access to global products and services rather than being restricted to local ones. E-business makes access to global products even more convenient. Companies are required to possess an attractive presence on the World Wide Web since otherwise they will loose the race for greater market shares and revenues. The following are some of the incentives that are gained by B2C websites:
The dynamic nature of the web facilitates frequent promotions by companies regarding their products and services and these marketing strategies cost much lesser than the conventional modes of promotion and marketing.
The internet user generally browses the website himself. The marketing messages can be reached to him on a personal level. There may exist enhanced responsiveness in the medium of the ...
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The report starts with an overview of e-commerce. This report has also discussed various important aspects that should be considered before the development of an e-commerce system such as target market and target customer. This report has also suggested the type of e-commerce model that will be adopted for this e-commerce system.
E-commerce means that the company runs their business online, not like the traditional business way. We have to go the shopping mall or store to get goods that we need, E-Business is the enabling of electronic communication between any two or more participants in a business relationship. It helps companies capture abroad business fields.
In its early days, the Internet was used solely for purposes of communication. But in recent years the role and scope of the Internet has assumed new dimensions with the introduction of commercial transactions. What has come to be called e-commerce has its origins in the dotcom boom of the late 1990s.
Practically speaking, in the context of the Business-to-Business (B2B) e-commerce systems, a whole range of factors affiliated to diverse origins play a pivotal role, as far as the ability of the system to face challenges is concerned.
1. B2B commerce systems enable the businesses and organizations to expand their activities at a global scale, hence allowing them to reach and influence a relatively large volume of potential customers.
Specifically E Commerce integrates telecommunications, computers and stream lined work processes. Business to Customer (B2C) e commerce enables customers to directly get in touch with manufacturers. B2B helps organizations communicate. (Donat, 2000)
The need for stocking inventory is negligible as information passes rapidly down the electronic corridor.
In this context, the transformation of cell phones to an indispensable tool of communication can be characterized as expected; cell phones today have become a necessity but the margins of their role have been expanded more than initially estimated. In fact, in their
These types of companies and groups can either have transactions on direct basis or through intermediation sites. The said types of financial services have their own advantages and disadvantages. One of the most important perspectives in
E-commerce has reduced costs and time spent of supply chain activities.
Electronic commerce is the use of technology to perform business process activities that entail the exchange of information, products and
10) study of corresponding software and hardware networks that are used by businesses to collect, sort out, produce and share data are known as information systems. Many types of information systems are employed by organizations in different departments which include: accounting
A long-term strategy is required in the whole company in order to be customer-oriented. An organization that is customer oriented has an overall change of mentality and internal training that enables it to achieve their objective,
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