StudentShare solutions
Triangle menu

Market share - Essay Example

Nobody downloaded yet

Extract of sample
Market share

This report provides all the relevant information regarding ASDA supermarkets that is required for business and competitor intelligence needs. It contains the major external and internal factors that affect ASDA stores limited in SWOT and PESTLE analysis form. Conclusions and recommendations reached is based on the data collected in relation to the history, business description and the list of products and services provided by the supermarket.
ASDA supermarket is a British chain of supermarkets dealing with mostly retail business in foodstuffs, toys, clothing and the general merchandise. The supermarket chain has also a mobile telephone network known as ASDA mobile. The head offices of ASDA chain of supermarkets are situated in ASDA house Leeds, West Yorkshire (Asda par 4 2010). ASDA has collaborated with major players in the retail industries in strengthening and increasing its market share. One such situation is when the management showed interest in Wal-mart the largest retailers in the world (Deloitte 2009 par 1), and become its subsidiary in 1999. It is the second largest supermarket chain in the United Kingdom after Tesco. The ASDA supermarket was previously at third position but managed to overtake Sainsbury in 2003. The market share of the various supermarkets in the United Kingdom is as shown below:
The marketing promotions of ASDA supermarket have solely been based on price. The slogan for the supermarket is “Britain’s Lowest Priced Supermarket, twelve years running”. The supermarket has now been wholly owned by Wal-mart and thus is not required by law to declare its half yearly or quarterly earnings. The supermarket submits all accounts to Wal-mart’s offices each and every October. The supermarket enjoys an employee pool of 143, 126 in number thus a major employer in the region.
ASDA in 2006 introduced ASDA essentials to stock the products of the company. This ...Show more


It is aimed at establishing the means and ways of increasing the market share of ASDA in the fresh foods distributions. The report will establish the practices…
Author : mcculloughlupe
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Market share"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Market share and business revenues
The position of market shares show companies gain during two different stages in the macroeconomic environment. The outcomes point to that the common of the relationship between MS and BP is established, but the set of major tactical factors are the cause to the differences between MS and BP.
4 pages (1000 words) Essay
Can Franchising as a strategy help organization gain market share globally case study as Starbucks
A franchise can be defined as an accord or a permit between two lawfully independent parties which present: an individual or a group of individuals the right to market a product or service using the ,brand name of another business ,the right to market a product or service ,using the working methods of the other brand name ,the obligation to pay the brand name fees for these rights , the franchisor the obligation to provide rights and support to franchisee1.
5 pages (1250 words) Essay
Automotive Manufacturing Industry: Market Share or Profitability
This paper will take a look at the most important goal in a business organization in an automotive manufacturing industry. This report will particularly address the debate whether market share or profitability should be the most crucial and primary goal pursued by a car manufacturer.
3 pages (750 words) Essay
Market Share and Business Revenues
The impact of allocations on profitability is based on the amount of the center and price of growth in the business in which companies struggle and on the fixed size of the organization. Companies benefit from the vast market share that able them to illustrate their product in order to catch the attention and loyalty of their consumers.
4 pages (1000 words) Essay
In the presence of horizontal product differentiation, there is a tension between the desire to weaken price competition and the desire for increased market share
Hence firms strive to attract customers by differentiating their products and tending to closely meet the consumer requirements (Sloman and Sutcliffe, 2004). Many firms enjoy monopoly in their product segments because of the variety of products produced by
6 pages (1500 words) Essay
What Motivates Real Estate Investment Trusts to engage in open market share repurchases in the U.S
On many occasion these two techniques of providing return are simultaneously employed. Since 1980s, firms have been recognizing share repurchase as a very effective way of providing return to share holders. A wide number of studies have been conducted to finds out major
58 pages (14500 words) Essay
How to Increase the market share in organic product market A Case Study of PARKnSHOP in Hong Kong
oks into the complex processes required for PARKnSHOP—a known chain of superstores in Hong Kong—to increase its market share in organic product market. PESTEL Analysis is carried out on PARKnSHOP to determine its current market coverage and the dominating factors competing
30 pages (7500 words) Essay
Robinson fruit shoot market share
This chapter will present a breakdown on the data collected through the depth interview. It will discuss in details the field work and data collection for the research project. Each of the questions had been designed to meet the different objectives which are: To understand how brands compete for market share;
6 pages (1500 words) Essay
Evaluate the pricing strategies Firstgroup PLC employs for its core product/business in order to increase its market share and profitability within its industry (at the national level)
The company trades its stocks on the London Stocks Exchange apart from being a constituent of the FTSE 250 index. The FirstGroup Company operates a wide range of transport services such as bus, coach, rail & tram, as well as,
10 pages (2500 words) Essay
Tesco(supermarket) lost market share
There are a number of reasons as to why Tesco supermarket has been losing their market. Unlike their competitors such as Aldi and Lidl, Tesco has ignored the need to be price competitive, thus being unattractive to limited
2 pages (500 words) Essay
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Click to create a comment
Let us find you another Essay on topic Market share for FREE!
Contact us:
Contact Us Now
  • About StudentShare

  • Testimonials

  • FAQ

  • Blog

  • Free Essays
  • New Essays
  • Essays

  • The Newest Essay Topics
Join us:
Contact Us