To begin with, the report will look at the background to the study and the hypotheses which will discus the project plan and implementation strategies. Then a review of relevant literature will be discussed followed by the choice of methodology that was used. This will be followed detailed findings and analysis section in which the results are analysed and presented. Finally there will be a last section on the conclusions derived from the analysis and recommendations.
RH car are have noted that its customer base is declining due to low levels of customer satisfaction. A brain storming meeting thought that the best way to iprove customer satisfaction is to have as many cars as possible that match prospective customer requirements. They thought that if many customers as possible find their near-match car at RH there would be good sales and a number of positive referrals. This business report is as a result of a research to find out what the customer requirements are.
Primary and secondary data were collected to determine these objectives. The primary data collection was done by gathering data from a random sample of 150 people from UK by way of a set of questionnaires that primarily asked the factors that most clients would consider when looking for a car. The data was then analyzed and presented in form charts and graph in the findings and analysis section of this report. Secondary data collection was done by analyzing the accounting record and customer records of RH cars and other car companies’ websites and these form part of the literature review of this research.
Moreover, this research also looked at aspects of management information systems and appropriate information processing and management tools that can be employed for effective management at operational, tactical and strategic levels of an organization. To augment these tools, financial