n the book “Guts- Companies that Blow the Doors off Business-as-Usual” as an excellent source of leadership models and success stories, which can best illustrate the essential leadership strategies for the current business environment.
Some organizations or individuals sometimes surpass our highest expectations when the way they manage downward spiral goes unusual, gutsy, and notably innovative. The post-9/11 success story of South West Airlines is an example for such a gutsy stance taken at the time of dramatic business downturn (Kevin & Freiberg 2004, p.11). In addition to theoretical aspects, such success stories with practical evidence have considerable impact on business world because they tend to force entrepreneurs to review their present strategies. The concept implied in this work is that though diverse workforce and elements are to be integrated with an organization, group objectives of the company is of primary importance; and at the same time, it is essential to notice if the workers are guided to the best effect of the organization with right motivation. Leadership with such sense of motivation ‘leading through words, inspiring through trust and empathy’ (Bennis 2009, p.159) - is not only needed for business organizations, but they are useful also for large scale non-profit organizations or voluntary service sectors. ‘Guts’ meets the required standard of a reference book that contains both conceptual and practical conviction on leadership to a new entrepreneur. Given below is the vision statement of the non-profit organization I would initiate in future.
The organization will use all potential tools that fit with its core values in order to integrate essential socio-economic, ethnic, and cultural ideals so that the total program will meet the highest standard in all interpersonal relationship with its benefactors, stakeholders, volunteers, beneficiaries, and the public as a whole. According to Kouzes & Posner (2007, p.227), this