A thorough analysis of the external elements of the business as well as the current strategies has also been made, based on which a strong set of recommendations have been set down for the company. The next section will deal with the current situation of the company. Here we discuss the mission and vision of the company followed by the strategies that the company currently adopts.
The company’s main objective is to grow to become the leaders in mobile computing. The company’s mission statement is “Our objective is to be the leader in mobile computing” (Palms Annual Report). The company’s vision statement has been noted to include a number of different areas, like, “a) Develop market-defining products that deliver a great user experience, b) Provide a choice of industry standard platforms, c) Differentiate our products through software and applications, d) Expand global presence and e) Build a brand synonymous with delightful mobile computing” (Palms Annual Report). It is evident that the company is focusing on becoming the world leaders and has taken all possible steps to ensure that they read their mission.
As explained earlier, the company’s goal and objective is to become the world leaders in mobile computing. The company focuses on the providing the industry with a wide range of industry standard platforms (Palm Inc.). The company also focuses on ensuring that products and services provide a great customer experience and allow the customers gain the best of the industry.
Based on the goals and objectives of the company, Palm Inc has been able to effectively develop a brand image, which has been consistent with one which provides high quality and excellent customer experience. The company has also been able to use the highest and best level of software and applications. The company’s main strength is the differentiation that the company has been able to achieve in the markets and the high choice of standard platforms that the