Stonyfield was potential enough to provide Recycline with discarded yogurt containers as raw-materials through its collection points introduced as the new Gimme 5 program. The partnership could also promote consumers concerns on environmental issues and thereby the demand for green products that Recycline used to manufacture. This growing concept of sustainable business encouraged people to drop plastic containers at the disposal points from where Recycline could collect them easily.
Hudson can be further innovative with the marketing tactics in order to enhance the sales of its green products. Like any other business marketing, Recycline can also utilize the advantages of various advertising techniques. Obviously, the notable feature of its eco-friendly approach to business can be highlighted for the promotion of sale. Like the partnership with Stoneyfield, Hudson can seek possibility of collaborating with non-profit organizations which encourage sustainable businesses and green products. In addition, he can announce certain compliments along with each sale so that it would retain Recycline’s potential customers and would attract new clients. Finally, Hudson can inquire if the products could be sold through fair trade outlets by acquiring fair trade certification from the responsible agencies.
Environmental risk management has become one of the significant areas of an organization’s legal as well as ethical compliance. As an emerging trend organizations today voluntarily undertake environmental protection. Since ‘green brand’ is the major competitive advantage of Recycline, the company can launch new products that would align with its sustainable policy. It should explore the scope of implementing modern information technology for enhancing internal and external communication and organizational integration. As the firm grows further, it should restructure its hierarchy