pic for organizational research in order for identifying how a firm’s social cultural and technological trends can add to its competitive advantages.
Regardless of its US origin, one-third of ‘OXnians’ belong to other countries; and many of them, in addition to English speak Russian, Greek, Mandarin, and other regional languages. Obviously, the diverse workforce has turned to be one of the important competitive advantages of the company as it reduces OXO’s divergence risks in international market. Universal design philosophy is the core of OXO’s business concept for which the company has been globally recognized by reputed business schools and universities as an excellent business model. Most of the products of OXO reflect its genuine concern to consumers’ requirements as it introduces viable solutions to problems associated with handling every day devices. The way it distributes products also has a social manner as it utilizes a wide range of retailer network and online stores across the globe. According to the changing business environment and new trends, OXO has initiated partnership with other business groups. For instance, since 2004 the company has been operating as a subsidiary of Helen of Troy Limited. Another significant partnership is with UCB with intent to develop syringe and packaging components that would meet the challenges of rheumatoid arthritis patients by providing them with devices to enable self-administrating medicine.
OXO uses the most modern technology for its ease running. Their technological efficacy can be seen mainly in the area of customer services. They have a well developed customer service system that ensures the ‘security, integrity, and confidentiality’ of customer information. When the details of credit card are transmitted online by customer for purchase payment deals, ‘OXO uses industry standard security measures called SSL (Secure Socket Layer Concryption)’.
When a person visits their website for the