StudentShare solutions
Triangle menu

Business - Essay Example

Nobody downloaded yet
e symptoms that Mendez is experiencing: tight financial position, increasing expenses, high employee turnover, and requests to increase salary are all manifestations of a deeper problem: the lack of appropriate promotions and advertising strategies for his chain of dry cleaner stores. There was no mention of any efforts placed by Mendez on promotions, which is one of the 4Ps in marketing.
1. Status Quo. Mendez could do nothing and wait for hell to break lose. By doing nothing the following advantages would be derived: no additional costs to be incurred. However, the disadvantages are: continued losses, high employee turnover, possibility of closing more stores, demotivated employees, and high overhead costs.
2. Promote the Chain of Dry Cleaner Stores. This option could still be subdivided into two categories: (1) traditional and conservative promotion and advertisement in mediums which would cater to the local community; or (2) invest on technological improvements such as going web-based in promoting and advertising their services.
Traditional or Conservative Promotional Efforts would entail lesser costs since the promotional activities and advertising efforts would be tailored to the local community only. Mendez could initially run promotion through giving discounts for bulk laundry and giving coupons for frequent customers. He can also advertise in local radio, newspapers or magazines of the services they offer and the promotional campaign being instigated.
This option could initially be implemented by Mendez coupled with developing training and maintenance of employees. In doing so, employees would feel more secure and would have something to look forward to in terms of development of skills and future prospects.
Investing in Web-based Technology is an attractive option if Mendez financial position can support and sustain the growth. It would promote his services on a wider scale and thereby increase clientele and market share. However, this alternative is ...Show more


Chris Mendez, the owner of a chain of dry cleaner stores in central Florida is faced with the dilemma of improving financial performance given symptoms of distress. With a recently purchased dry cleaning business from Lake Mary concurrent with quality problems, increasing…
Author : deckowcesar
Business essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Milton argued in this article that the sole purpose and core obligation of a business is to act in the shareholders best interest- i.e. to create shareholder value or in more blatant terms, to generate profit for them (Friedman, 1970). However, Wearden (2010) adds that there are many who argue against this, the proponents of Corporate Social Responsibility or Sustainable Business, those who advocate the integration of social and environment concerns in their business operations.
12 pages (3000 words) Essay
For instance, the suppliers, employees, and products and services of a business organization are influenced by it. In addition, government policies, employees, suppliers, and competitors exert substantial influence on a business organization. As such, the effect of the environment on a business is inversely proportional to its size (Dyer & Ross, 2008, p.
3 pages (750 words) Essay
1). This paper briefly summarizes the enormous business potential in the USA as witnessed at one of the major business events known as “Denver Gift, Home, Jewelry & Resort Show” held in Denver, Colorado from February 26, 2011 to March 1, 2011. To encourage the manufacturing and sale of Native American products, Denver Gift, Home, Jewelry & Resort Show hosted 450 exhibitors selling nearly 4000 types of products including jewelry, furniture, gifts, cosmetics, stationery, handicrafts, garden accessories, interior decoration, etc.
1 pages (250 words) Essay
Mihaly Csikszentmihalyi (2003) Introduction: The unethical employment practices of Nike as well as the retail giant Wal-Mart; the trading of ‘blood diamonds’ by De-Beers; or the Enron Scandal are all examples of companies and events wherein the businesses acted unethically.
12 pages (3000 words) Essay
The main objective of a security plan in e-business is to “protect the privacy of the people with whom you do business and safeguard your IT and other information assets.” (Rapalus, 2001) Information is a significant business asset for any
2 pages (500 words) Essay
The two partners have to adopt a partnership form of business so that they may share the management roles and all the risks that can be encountered. This is a good form of business, as the profits that will be attained
1 pages (250 words) Essay
KFC also customises its products and services to meet regional demands. The company is not all about the products but also the services that it offers to the customers. Both products and services are vital for the company. The company targets a wide range of
1 pages (250 words) Essay
Shareholder owned business organizations are principally accountable to their external investors, in which they are expected to take responsibility in maximizing financial returns. Contrary to this accountability
2 pages (500 words) Essay
I have also applied skills and knowledge from my human resources classes, which was used to identify how the staff within the project would be managed. Understanding business financials was also
4 pages (1000 words) Essay
Among the other factors important in the essay will include the processes of making a business strategy, and implementing it within the environment of the business. The competitive strategy model provided by porter will have importance
10 pages (2500 words) Essay
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Click to create a comment
Let us find you another Essay on topic Business for FREE!
Contact us:
Contact Us Now
  • About StudentShare

  • Testimonials

  • FAQ

  • Blog

  • Free Essays
  • New Essays
  • Essays

  • The Newest Essay Topics
Join us:
Contact Us