Most of their competitive campaigns include huge numbers of advertisements and negative appeal.
Such campaigns can overwhelm voters. It makes them think these communications are manipulative and may turn them off. However, at the same time, such communications and campaigns are responsible for giving people access to information, keeping them up to date and engaged, it mobilizes them, gives them choice, gives them freedom, help those who are politically unsophisticated and bring many other advantages that positively impact democracy.
Political advertising supports democracy by giving people choice and access to information as it is but to enable it to facilitate order and democracy even more, it should be driven by some regulations. More research needs to be carried out to identify gaps in political advertising versus democracy.
When customers are in the process of making a decision about a commercial product – whether to buy it or not; they need to have information about that product. Better yet, they should be able to engage and interact with the product to get a better idea about it. In my opinion, having this information makes these customers powerful and facilitates decision-making. However, whether this decision is the “best” one or not is unclear until customers actually start using a product after purchase.
Similarly, before voting, customers might need relevant information to be able to vote. At the same time however, well-equipped and even better funded candidates and political parties can devastate the voter with their political advertising campaigns that may include negative, competitive and attack ads.
This paper will look at the arguments for and against political advertising and its relationship with democracy. It will then conclude whether political advertising undermines or supports democracy. To give readers a head start, the following section will explain what political advertising is and how, as a marketing tool,
This after all is democracy – the freedom of choice, the freedom of speech, participation by all and access to information. This information is provided by the…
The present essay explores the importance of communication in the political world by comparing the modern trend in technology specifically the internet to previous traditional communication. Although analysts have observed that communication techniques have changed, political influence impregnated into community tends to bear similar consequences observed in previous time.
Therefore, it can be deciphered from the above explanation of the concept that political communication is considered very necessary in the modern world. Thus, an effective and positive political message or message about a particular country will help reflect the current one, can further enhance its international reputation as well (McNair, 2011).
Gone are the ages of closed door military meetings, secret missions, and blind attacks; all of which are afforded by a privacy that no longer exists. Satellites, imbedded reporters, and twenty-four hour news coverage have elevated communication to a massive tool in wartime.
One of the most key points about the liberal democracy is the role which is played by individual in democratic process. Some political scientists mention that democracy is individual participation and the main emphasis is how this participation changes and transform people and society in the whole.
This is because is the economic and geopolitical conversion of East Asia has been characterized simply as a trend following the cold war. Primarily for the reason that it was after the Soviet Union diminished in importance to the Americans that the Middle East and Asia gained some importance.
The author states that the ability of people to connect with each other across long distances at practically the speed of light via the web has changed not only the way people communicate, but also the expectations they have for the retrieval of information. Email is free and instantaneous causing its use by businesses.