The target audience is the police in the UK and more precisely, the Metropolitan Police department. The DeltaNu Reporter seems not to be a threat to the company and its not affecting the performance of the company.
For the products, they pass through five stages in the life cycle of the product along with the test market phase. First the test market is conducted and then it passes through introduction, growth, maturity, and decline and saturation stage (Smallwood, n.d.).
Analytik is operating in UK and Ireland and requires following the procedures of the Minister of Defense (MOD) of UK. The political environment is very important as the rules and regulations regarding the trade practice are decided by the political party in power. It may create favourable or unfavourable situations for the business. Looking at the threat levels toward the nation the policy are framed which is in favour of the products of Analytik.
The current recession had hit hard globally and UK was also hit by the financial crises. This forced the government to reduce down the cost or expenditure in the public departments. The effects are directly towards the products procurements. But the economy is regaining back to its normal state of affairs and there is a better future prospect of the product to grow in this segment.
The UK government is more focused upon the safety and security measures for maintaining peace. The increased risk of terrorism had resulted in security issues. The product of Analytik like ReporteR is in need for such safety measures. It helps the police department in preventing both narcotics and explosives entry to UK. The government as well as the society wants a peaceful social life.
Technology is vital for any product development which provides an enhanced quality product to the market. The police departments are using better technology but due to the financial budget constraints, it restricts to acquire more developed equipments. Technological advancement adds