Question 1 Write brief descriptions, of no more than 100 words for each, under the following headings: (a) your proposed product or service and what makes it innovative (b) the target market, in terms of customers and competitors (c) the main benefits it will provide target…
However the treatments are frequently conducted over a fairly long period of time and at considerable expense. The acupressure complimentary treatment centre deploys modern technology in order to provide complimentary health benefits at an affordable price to the general public.
The target market is the general public. Competitors are complimentary treatment centres and individual practices and also allopathic general medical treatment centres and individual practices. Also to a lesser degree health spas and beauty salons.
Acupressure is a derivative of acupuncture which out of all the complimentary healing systems is the most recognised. In particular acupressure has the advantage over acupuncture in that no needles are used in the treatment plan. The acupressure centre will employ state of the art technology to derive benefits similar to acupressure to its customers, however at a much more competitive price and in a manner which allows for considerable longer and more frequent treatments than provided for by the traditional acupressure practices.
I have considerable commercial experience combined with a long term interest and experience of complementary medicine. While I believe in complimentary medicine I find the present practice of complimentary medicine to be laborious and expensive. By leveraging my commercial experience I believe I can create a unique twist on the present complimentary health offering.
Question 2 Prepare a report of up to 1,200 words addressed to your tutor. Describe the main features of the competitive market in which you intend to do business and explain how and why your idea will be innovative. Explain clearly what particular innovation or market gap your idea addresses and what benefits it will offer to your target customers. Explain how you will acquire or develop the skills necessary for successfully launching your idea. You should take into account: l the concepts covered in the ...
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Q1 Communicating my idea A) What is my idea It is my intention to launch an Acupressure machine rental/therapy centre. This will combine the novel idea of Acupressure machines along with complimentary therapy in a centre based in a retail location. This contrasts with the traditional complimentary centre which tends to operate as a niche market to a small number of people at a high price.
The study seeks to analyze the statement, “Although ethnic entrepreneurship has been relatively well researched, the distinctions between the various ethnic groups make it difficult to construct an over-arching set of policies with regard to SME ethnic minority finance”.
Some people would view some skills as necessary while others have a different set of skills which they consider essential for a successful entrepreneur. An entrepreneur is a self-starter who is able to see opportunities and by using creativity and innovation, be able to successfully start a unique business or develop new products.
However the disease has reappeared in all parts of the world and to make a serious matter worse, it has developed resistance to the drugs used to treat it making the prognosis unfavourable. This alarming resurgence may be attributed to a misplaced sense of security and complacence.
The entrepreneur then pursues the opportunity regardless of the resources under one’s influence and control.
Entrepreneurs and their new businesses make a massive contribution to the economy of their resident countries. In the UK, entrepreneurial ventures account for
The entrepreneurial organizations have to decide for themselves whether or not innovation is significant towards their domains, and once established, they must dedicate their own selves whole-heartedly towards this undertaking.
The first reason why entrepreneurial
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