Further, throughout this report operations management strategy will be defined as the total network of decisions, programs and policies that foster the long-term capabilities of the organization, contribute to the overall goals of the organization and do so by reconciling market requirements with operations resources. (It will also be assumed that this report is based on the facts as presented in the case and that anything not mentioned in the case has not be considered up to this point - April 2009.
The overall system design is excellent. The bicycles seem to be well designed, safe and easy to ride. They are user friendly (seat height can be easily adjusted) and they have a low center of gravity. They include a small basket with a tough cord for carrying items and the chain mechanism is entirely enclosed to avoid snarling or dirtying riders clothing. Reports are that they can be ridden for up to 100,000 kilometers before major overhaul is required. This figure means that they should be able to withstand a seasons riding and major overhauls can be conducted during the bicycles winter season downtime.
The docking stations demonstrate similar valuable characteristics. They are freestanding and reasonably portable in that they can be disassembled, moved and reassembled at any suitable location relatively easily. This builds a great deal of flexibility into the system. They are also solar powered.
In terms of both bicycles and docking stations, the hard components of the system their remains the problem of vandalism. Theft and damage have proven to be a significant problem for public bicycle rental systems in other cities. Time magazine notes simply, “the designers packed in all the technology they could find, in a desperate attempt to out-engineer human iniquity... Too bad they cant redesign riders too.” That statistics for a similar system in Paris are both shocking and disheartening. Out of a fleet of