declined by almost four percent or 880 million in 2009 and a six percent decrease in tourism receipts mainly because of the global recession and the H1N1 epidemic. Despite this slump, the WTO still forecasts arrivals to reach 1.65 billion by 2020. According to the World Travel and Tourism Council, the contribution of the travel and tourism to Gross Domestic Product (GDP) is expected to grow US$10.478 billion by 2019 (2009).
In order to achieve optimum growth in tourism, a crucial plan must be developed and henceforth be implemented. There are numerous approaches to tourism planning as stated by Getz (1986) are boosterism, economic, physical / spatial, community. While Edgell, Allen, Smith & Swanson (2008) argues that “One popular tourism planning mechanism is ‘strategic planning’, a framework designed to provide direction for any tourism organisation or destination with the emphasis on quality, efficiency and effectiveness”
Consequently, this research aims to analyse and focus on tourism strategic planning and its importance, evaluate the strategic process and practices of the current time, layout the various stakeholders and the level of participation of each in strategic planning, establish the relationship of marketing to strategic planning through the analysis of case studies and previous inputs.
The tourism sector entails extensive and detailed planning and coordination. According to Stynes and Halloran, “it should be comprehensive in such a way that it takes into account resources available to tourism in its entirety, organizations, markets, programs within a region and consider the economic, environmental, social and institutional aspects of tourism development (1987a).” Tourism planning has developed from two interrelated but diverse sets of planning beliefs and methodologies. The first is that tourism is one of many activities in a subject that must be regarded as part of physical, environmental, social and economic forecasting. The degree
It has consistently maintains high growth and development rates, puts in substantial volumes of foreign currency inflows, spurs infrastructure development, introduces a brand new…
The County has never had any endorsed or cohesive plan for tourism; rather, it has various collaborative tourism endeavors over recent years. Many people and organizations have taken various leadership and stewardship roles including the Chamber of Commerce, the Jacksonville Center for the Arts, Blue Ridge Heritage, Inc., and Round the Mountain.
Then onwards, the company is seen to lead the industry with various new approaches towards its services for the customers clubbing with its products and amenities. Tracing back to the history, it was in the year 1927 when Conrad Hilton launched his first hotel named Waco Hilton.
Based on statistics circulated by the United Nations World Tourism Organization (UNWTO), international tourist arrivals climbed up to 924 million in 2008. However, this declined by almost four percent or 880 million in 2009 and a six percent decrease in tourism receipts mainly because of the global recession and the H1N1 epidemic.
Some of the scenes seen as current part of this country’s landscape include the scars of industrial revolution and to some extend the nation’s industrial heritage. In terms of history, the Museum of Welsh Life has a lot to offer as regards the industrial past of Wales and is currently the most popular and attractive centre of tourism.
The author states that tourism planning takes place at three different stages or levels: nationally, locally and one’s attraction. It is practiced through the development of policy, the national standards, and the institutions. At the site level, it involves the planning, design and the development of individual tourist attractions.
Within this understanding, many scholars and economic forecasters appointed to the fact that this particular service industry stands a great chance of monumental growth and development within the next decade. However, like many economic forecasts, the overall level of belief that can be attributed to this must be somewhat abated.
This tells us that most trips were for only a short period, and so can be said to be predominantly day visits.
Overseas visitors also provide a significant source of income to local economies and in 2001 they contributed 11.3 billion over 22.8 million trips.
Thus, this paper analyzes the tourism business in New Zealand. More particularly, the paper will focus on the tourism authority of New Zealand and the online tourism website; New Zealand Tourism Online (www.tourism.net.nz) and how the company promotes tourism attractions in their country.
However, the primary aim of this paper is to identify role of Masdar in improving the travel and tourism industry Masdar City and to develop a set of plausible and actionable strategic recommendations to the company that will help it in this respect.