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Stratigiec planning in Tourism and leisure(To critically assess the theory and practice of strategic planning for Tourism) - Essay Example

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Stratigiec planning in Tourism and leisure(To critically assess the theory and practice of strategic planning for Tourism)

declined by almost four percent or 880 million in 2009 and a six percent decrease in tourism receipts mainly because of the global recession and the H1N1 epidemic. Despite this slump, the WTO still forecasts arrivals to reach 1.65 billion by 2020. According to the World Travel and Tourism Council, the contribution of the travel and tourism to Gross Domestic Product (GDP) is expected to grow US$10.478 billion by 2019 (2009).
In order to achieve optimum growth in tourism, a crucial plan must be developed and henceforth be implemented. There are numerous approaches to tourism planning as stated by Getz (1986) are boosterism, economic, physical / spatial, community. While Edgell, Allen, Smith & Swanson (2008) argues that “One popular tourism planning mechanism is ‘strategic planning’, a framework designed to provide direction for any tourism organisation or destination with the emphasis on quality, efficiency and effectiveness”
Consequently, this research aims to analyse and focus on tourism strategic planning and its importance, evaluate the strategic process and practices of the current time, layout the various stakeholders and the level of participation of each in strategic planning, establish the relationship of marketing to strategic planning through the analysis of case studies and previous inputs.
The tourism sector entails extensive and detailed planning and coordination. According to Stynes and Halloran, “it should be comprehensive in such a way that it takes into account resources available to tourism in its entirety, organizations, markets, programs within a region and consider the economic, environmental, social and institutional aspects of tourism development (1987a).” Tourism planning has developed from two interrelated but diverse sets of planning beliefs and methodologies. The first is that tourism is one of many activities in a subject that must be regarded as part of physical, environmental, social and economic forecasting. The degree ...Show more

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It has consistently maintains high growth and development rates, puts in substantial volumes of foreign currency inflows, spurs infrastructure development, introduces a brand new…
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Stratigiec planning in Tourism and leisure(To critically assess the theory and practice of strategic planning for Tourism) essay example
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