It has popularly grown over recent years, mostly because customers find it easy and convenient to negotiate shops from the comfort of their home or office. One of the most persuading factors about online shopping, mainly during holiday seasons, is that it reduces the need for waiting in long lines or searching from store to store for an item. In shopping malls, traditional shoppers peruse through the displays and aisles to find what they want, sometimes finding products that they were not even seeking. Online shoppers tend to use search engines to find products or product categories. Online shopping will be increasingly based on the shop knowing more and more about the individual shopper. Therefore, we’re going to see the online shopping experience be based more and more on automatically displaying products that the shopper is known to like (Chuanlan 2007).
It is easier to shop over the internet. I have tried it a lot of times, and I know why I say so. According to (Elmer 2012), consumer information, which in online shopping is in the internet, plays a vital role in diminishing the spheres of sales, production, and distribution. The internet offers a wider platform for sellers to market and advertise their products, and for consumers to view, select and purchase whatever they are interested in. The most fundamental aim of Internet shopping is to cause an improvement on the customer and vender services. It upholds the details of addition of new customers, product receipts, product deletion and updating, and customer payments. Internet shopping also stocks up details of invoices generated by consumers and their payments, including details of payment such as credit card.
In online shopping, customers find a merchandise of interest by paying a visit to the retailer’s website directly or by performing a search among optional vendors with the use of a shopping search engine. Once a