Marketing Fundamentals Fall 2012 Midterm Exam - Essay Example

Studies show that it has 50% less fats than Zinger burger of KFC and Subway. It was introduced with different styles to the customer like Mega-MAC, Big-Big-MAC and Maharaja-MAC (India) etc. McDonalds is a dominant company that consumers have trusted in and have the power to change as tastes changes.  Mc Donald’s Offers Valued pricing as its products are much cheaper price as compared to its competitor’s i.e. KFC, Burger King, Subway etc. McDonald’s is viewed generally as a fast food restaurant with low price that they offer.

They have “value meals” for being inexpensive in price provided the amount of the servings and drinks. McDonalds communicates a psychosomatic value to consumers. Competition is tough that’s they have done a great job differentiating from other challenging brands letting them position McDonalds as a Pioneer in fast food Industry. It uses bundling strategy as well by serving combo packs to raise market share in arrangement with competitive pricing. Publicity, branding, promotion, packaging and Advertising are key significant regarding to the marketing tools which are used to create products and services more attractive which causes to increase sales and profits.

The Happy Meals are also a fine product strategy that targets kids by providing French fries and chicken nuggets with small toys. They have also “Play zone” where kids are welcome to place and hang out with other kids with under the supervision of their parents. Toyota Co. Ltd. was established in 1937. In the 1960s and 70s the company stretched speedily, exporting large records of cars to markets. It has assembly plants and distributors in many countries, now it owns subsidiaries that manufacture cars and parts, steel, trucks, synthetic resins, and equipments for numerous industries.

Honda and Toyota are prime competitors in the automobile