pg. 65). Charities can do a lot to increase the size and frequency of the donations from individuals. Most people have been brought in traditional families which have to set a certain amount of money for donations and hence they continue with this trend. There are others who are new in the donations trend but are willing with just a little persuasion to increase their donations amount and frequency (Polivy, 2013, pg. 28). This can be changed as charities can do many things to change the size and frequency of the donations from individuals as will be discussed in detail below.
I do not agree with this statement at all and all this is based on statistics and research results from various researchers and published authors. There are various reasons that have made people reduce or completely stop giving donations or have been providing the same donation amounts each time they donate. These are the issues that charity organizations need to consider and appeal to when they ask for donations from people and this is likely to increase the donations amounts (Prendergast and Maggie, 2013, pg. 131).
With the increase in charity fraud cases from fake unregistered charity organizations who dupe donors, individual donors have become more lax in the frequency and size of their donations as they do not know which charity is just and genuine and which is not. However this can change by finding ways to show that the charity is genuine and is registered by the government such as having documentation showing the same in the websites or government verification which can be shown to individuals when soliciting for donations among other various ways. When people distinguish the genuine from the not so genuine charities, they can start or increase their donations and this will therefore increase the donations size and frequency (Pallotta, 2012, pg. 56).
People need accountability of the donations being put forward every year. They need to