Window display - Essay Example

Only on StudentShare

Extract of sample
Window display

Chanel saw this as great opportunity to become independent as she started making hats she had designed and selling them to the mistresses (IaroccI, 2013. P.45). Through the financial help of Arthur Capel she got her first millinery shop in Paris; however, this limited her to only selling millinery goods and not couture due to the location of the shop. In 1913, the Chanel shops in Deauville and Biarritz, which were couture shops offered for sale the Pret-a-porter sports clothes for women. These practical designs allowed the women to play sports.
The First Word War affected the European fashion industry greatly in 1914-1918, due to the mobilization of women and scarcity of materials. However, this did not stop Chanel as she created clothes from jersey and some of her designs were derived from military uniforms, as they were made prevalent by the war (Bott, 2007, P. 40). Where by 1915 the clothes that were made by Chanel were known across France. In 1917, the Harper Bazaar magazine indicated that the clothes from the House of Chanel were on every individual’s buyer list. This meant that the clothes had become famous and his territories expanding in relation to the sale of the clothes. In the same year, the Chanel Dress shop at 31 rue Cambon created a daywear dress and coat bands of simple designs, tulle-fabric dresses that were decorated with jet and black evening dresses trimmed with lace, as well as, a minor gemstone material.
By 1920, she created designed that she catered for women with taste and elegance in dress, with trousers and dresses and blouses and suits, as well as, jewellery. The designs created by Chanel replaced the over-designed, opulent and constrictive accessories and clothes that were found in the 19th-century fashion. In the 1920s, Chanel; made simple-line designs that were made popular by the flat-chested ...Show more


Gabrielle Chanel established the House of Chanel in 1909 after she opened a millinery shop on the group floor of the Parisian Flat,…
Author : swiftgerardo
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Window display"
with a personal 20% discount.
Grab the best paper

Related Essays

Broken Window Concept
Following Kelling, incivilities and signs of disorder causes a feeling that 'no one cares', which leads to a heightened feeling of insecurity and fear. This situation results in social withdrawal or flight from the area, thus reducing the power of informal social control, which increases crime.
3 pages (750 words) Essay
Windowsshopping at Zara
Zara is now one of the most valuable and the 2nd leading brands in the world. It has successfully raised its brand significance by adopting several new brand strategies like offering ultimate fashion at a low cost. The company attracts the customers through product rotation, that is, it frequently changes the style of its products and also introduces several new products in the market.
7 pages (1750 words) Case Study
Window Shopping in Britain
Various ways are used in marketing. Advertisement is one way of marketing and it involves the use of media, billboards, live promotions and other means. In Britain, the use of window displays is a key method of marketing. The use of window displays is consistent with the behaviour of the people.
4 pages (1000 words) Case Study
Human Resources Management. Introduction
Job analysis is a very indispensable aspect of human resource management. Job analysis is the "process used to identify the important tasks of a job and the essential competencies an individual should possess to satisfactorily perform the job (Job Analysis 1)." As human resource is business organization's strategic partners, they should be fully acquainted on how they can efficiently contribute to the success of the company.
2 pages (500 words) Essay
The concept and characteristics of Leadership viewed through the JoHari Window
The Johari window offers a way of understanding how personality is expressed rather than a measure of personality. It’s an effective communication tool that can be used in the attempt to comprehend and improve understanding among individuals within a group setting.
12 pages (3000 words) Essay
Window Display (Pasta)
r use of pasta on the trees: surprisingly, it represents the concept of nature (which underpins our entire display), comfort, energy and internationalism, and adds an interesting textual element to our piece of art. Our use of pasta highlights our understanding of the SCAMPER
2 pages (500 words) Term Paper
The Communication of Window Displays"
Therefore, many retailers employ window display as a strategy for communicating about the product available in their stores. This is because window displays is the effective and most subtle communication means employed by many retailers from effective
7 pages (1750 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email