Cultural dimensions Disparities and similarities exist in the cultural domains between the two countries. The two countries exhibit lower long-term orientation. They score normative in this dimension. Spanish people prefer keeping their lives normal without considering what the future entails. Americans treat changes that arise in the society with great suspicion. They tend to analyze emerging information to confirm its validity. Americans possess good analytical skills that give them a clear view whether particular information is good or disastrous. The foundation of businesses in America is short-term goals. America and Spain share individualism in the cultural domains. The members Interact freely with people from other parts of the world. Americans find it easy to interact and seek information from non-Americans. They exhibit free spirited interactions amongst themselves simplifying their engagement that relate to business and other activities.
In the power distance domain of culture, the countries perform differently. In contrast to Spanish, Americans do not appreciate the fact that people must be different in the society. They constantly struggle to address the inequality that exists among people. Most employees in America prefer to participate in the decision-making process and tend to question the actions of the authorities in issues that relate to them. In Spain, people accept the diversity prevalent in the society. They make little effort to breach the gap (Page and Wiseman, 1993). Spanish people refer to the decisions made by the authorities as autocratic and rarely challenge the directives from the leaders.
In uncertainty avoidance domain, the two countries exist in opposite sides of the divide. Spain scores highly in this domain while America performance is below average. Americans find it easy to incorporate new ideas than the Spanish people. People are not ready to embrace change