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Running head: SWOT ANALYSIS SWOT Analysis Sumptuous Cuisine Catering was established in 2005 to operate a catering kitchen and to provide specialized catering services and high end events in the Doeureville region. The company eventually specialized in event management with the provision of specific services such as space design and decor, floral designs, alcohol beverage service and music and DJs.
Strengths Sumptuous Cuisine Catering is now a reputed catering company that provides top class event services with perfect execution to private as well as business customers in the entire area within a ten mile radius of Doeuvreville. The events managed by Sumptuous Cuisine Catering have sumptuous and delicious food and services, which has created a niche for the company in the entire region. The company has made considerable advances during the last three years and has significantly developed its core business after suffering some setbacks during the initial two years. There has been considerable improvement in its gross and operating margins that has resulted because of its constant investment in furniture and kitchen and delivery equipments. The company is particularly patronized by private and corporate markets and they will continue to do so with the opening of the Sumptuous Ballroom. Private clients are the company’s biggest strength because they can be charged higher rates, which help in recession proofing the business by way of steady revenues, especially in the present downturn. ...
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