Module title: Module ID: Submission date: Public Relations I. Overview of Public Relations a. Introduction: Thought aptly confined to the concept of relationship between the management of an organization and its public, public relations (PR) is actually a vast topic, which simply refers to a multidimensional management activity that looks for establishing professional and corporate relationships by the industries working in governmental, non-governmental and private sectors in order to create an amicable work environment while dealing with the public on the one hand, and for providing best possible services and benefits to the public in the best interest …
Consequently, public relations domain is associated with the processes of communicating and exchanging of ideas related to change in order to handle argument and facilitate policy making initiatives. As a result, the public relations personnel look for entering into relationship with the public with the objective of motivating them to work in collaboration with their organization for the mutual interests of society and organization. Although the discipline of PR appears to be newer one in theory, yet it has been in vogue practically in all social sectors since the establishment of first state on the face of the earth. Theories have been articulated and researches have been conducted in order to determine the nature, scope and principles for the discipline. US Public Relations Society defines several components of PR, which include counseling, research, media relations, publicity, employees & community relations, public affairs, financial issues, communication and much more (NOUN 2006). Thus, PR contains vastness in its nature and scope, and encompasses all social, political, financial and religious institutions in its wide scope. It is therefore the PR personnel contain heavy responsibilities to perform while rendering their services to the public at large. Public relations function using various types of technology and media, which makes it extremely critical from ethics and image perspective. Public relations, according to Wilcox & Cameron (2009), are involved in providing information to the media and have the responsibility of accurate dissemination of information as well as the ability to convince the audience of the messages. Public relations are expected to function in an ethical and professional manner. b. Ethics and Professionalism: Like all other professions, PR sector has also determined specific set of ethics for the appropriate functioning of the people associated with it. Persuasion as a function of public relations is highly debated from ethical standpoint. As a consequence, ‘ethics’ in public relations are classified into three types, absolute, existential and situational (Wilcox & Cameron 2009). In public relations, any communication that is formal and professional is believed to be legal, ethical and in good taste; however, it must be in adequate manner and for the public interest only. As developing personal contacts come under the definition of personal relationship, which could be against public interest due to the very reality that it may cause the promotion and projection of favoritism and nepotism in the wake of it. A multi-perspective view of professionalism by various researchers and scholars only proves that professionalism actually helps communication-oriented profession to conduct its work in a logical and systematic fashion that will be unquestioned, at large. Bureau of Labor Statistics (2011) also describes the duties and obligations attributed to the PR personnel, according to which ...
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(Public Relations Essay Example | Topics and Well Written Essays - 750 Words)
“Public Relations Essay Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.net/other/12399-public-relations.
Since that time, corporations and state agencies alike have broadly applied the “public relations” concept to their practice. At the same time, contemporary scholars agree that this term has failed to firmly establish itself as a beneficial concept and a positive social phenomenon.
Public relations play an eminent role in this regard. The canvas of public relations can be sketched widespread because there are several fields that emerge to formulate this important phase. Establishing workplace environment that would benefit all the employees equally is beneficial.
This study is comprised of a case study of Cafe Royal. Cafe Royal has a rich history of success and image, but suffered a relatively short period of decline and possibly suffered some damage to its public image. The hotel closed for four years from 2008 to 2012 and reopened under new ownership and adopted an aggressive public relations campaign to introduce the newly opened hotel.
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His “Declaration of Principles” laid the groundwork for public relations as a profession (Turney , par.1).
Yes, the six principles of Arthur Page are still relevant today. An example is the worldwide product recall of 936,000 units of
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Understandably, the various media channels have identifying