TLMT312 WEEK 6 FORUM - Assignment Example

TLMT312 WEEK 6 FORUM Distinguish between reliability and character-based trust. Why is character-based trust critical in collaborative relationships? Reliability based trust is guided by the perception of an organization in relation to the operating performance and actual behavior of a potential partner (Bowersox, Closs, & Cooper, 2007). In this regard, reliability based trust entails an awareness of the partner’s willingness to perform and capability in actualizing the promised performance.

In this regard, efforts in formulating collaborative interactions are bound to fail if participants in supply chain are unable to rely on performance by partners (Bowersox, Closs, & Cooper, 2007). In essence, a company that is unable of ensuring promised deliverables is regard as unreliable and consequently not worthy of any trust. Reliability based trust is a necessity in cooperative partnerships. However, reliability based trust is not a satisfactory state. A perfect example is in relation to a partner that often portends to discipline and constantly adheres to his or her word is undeniably reliable.

However, the same cannot be said of his or her character. On the other hand, character based trust is founded on the philosophy, leadership and culture of an organization (Bowersox, Closs, & Cooper, 2007). In essence, it originated from the awareness that partners in a supply chain are concerned about their individual welfare. Character based trust is important in collaborative relationships because no partner is able to perform any action without due consideration on the emergent impacts on other partners (Bowersox, Closs, & Cooper, 2007).

Furthermore, the gradual development of character based trust translates to minimal vulnerability from actions among partners. When trust is inculcated among partners they are able to safeguard the interests of all partners. Character based trust developed when the partners have an awareness that all their actions are equitable and fair among all members. ReferenceBowersox, D. J., Closs, D. J., & Cooper, M. B. (2007). Supply chain logistics management (2nd ed.). Boston, Mass.: McGraw-Hill/Irwin.