There is an ongoing debate across the world on the pros and cons of product placement. This essay presents some of the salient points in this debate. The concept of product placement is nothing new in the world of advertising. Nevertheless, its magnitude and pervasiveness had grown exponentially in the last 20 years. Members of the Entertainment Resources and Marketing Association form the core marketing personnel of the placement-industry. The Association also acts as the mouth-piece for the placement-industry. The mission statement of the Association contains the phrase “to highlight the practice and establish a code of ethics”. The association is doing an excellent job in highlighting the practice. But, this essay is primarily concerned with the “establish a code of ethics” part. Started in 1991, ERMA has had 16 years to design a framework of ethics. Conventional wisdom instructs us that high profits and elevated ethics don’t go together. Given the impressive profits made by the public relations industry, the implication is that ethics have been neglected. The rest of this essay will look at the evolution of legislations and industry standards pertaining to product placement, by analyzing and contextualizing government regulations and industry sentiments. Also, the United States is taken as the subject country of investigation as the length of the essay only allows limited scope.
Cite this document
(“International Television - Product Placement Essay”, n.d.)
Retrieved from https://studentshare.net/social-science/335047-international-television-product-placement-see-other-instruction-for-full-question
(International Television - Product Placement Essay)
“International Television - Product Placement Essay”, n.d. https://studentshare.net/social-science/335047-international-television-product-placement-see-other-instruction-for-full-question.
Cited: 0 times
This essay stresses that product placement is the combined effort from entertainment program producers and sponsors in which branded commodities are embedded in the content with the intent of influencing consumer behavior in favor of the sponsor. …
The diversity of consumers and their changing needs are critical inputs that necessitate companies to target specific group of customer segment and create/ meet their requirements. In the highly competitive environment of current global businesses, product placement becomes a key challenge to attract and retain customers.
However, in order to be objective in this research, the paper begins with an opposing view in relation to one of the most common and wide-spread media tools – TV. Many people might state that TV, as one of the mass media instruments, can be mentally stimulating and can make them and/or their children smarter (Johnson 169).
The place in which they reside contributes a major part to their lifestyle. (Segrave, 2004).The people in U.K, U.S and other European countries have a different taste and their outlook on television programs is different. The placement of product also depends on the audience.
Outsourcing or hiring in a crude sense has existed in field of business for a long time. But recently specialization has been observed in regard to this issue. There are frequent cases where companies are seen to deploy outsourcing models for functions like billing, payroll and data entry.
One show that was shot in San Francisco is called "The Streets of San Francisco", which was a 1970s police drama than ran for five years between 1972 and 1977. The show was about two police officers who investigated homicides in the "city by the bay". The city
Among the new forms of marketing communication approach, product placement is used frequently by them. Nowadays product placements are seen as an effective way to reach the target audiences. It has been used by the
In the 'veiled' advertising that appears on TV or in the movies, there is, obviously, a distinct advantage: the advertising message is embedded in the gist of the work of art, but people - no matter they like it or not - certainly perceive the information and keep it in mind; it comes out when they see the product on the shop shelf.