Repetitions can either be of identical or almost identical words. The phrase ‘Do you think you are more beautiful than you say” has been repeated severally in this film. The film also ends with a similar phrase, ‘you are more beautiful than you think’.
Other words from this film, as used by the strangers depict the principle of binary opposition. Each woman describes themselves in a predominantly negative way. Strangers use different phrases such as ‘protruding jaw’, ‘big forehead’, and ‘rounder face’ to mean one and the same characteristic and to answer to the phrase ‘Tell me about your chin’.
Some repetition within this film is essential to the theme of the campaign. ‘you are more beautiful than you think’ has been repeated severally to make it known to the women that they are more beautiful than they think, as depicted from the stranger's views.
The things we hear about us from other people may not be of any importance. Some women described their chin from what they were told for instance, ‘my mom told me I had a big jaw’.