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Analysis of an Advertisement - Essay Example

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It has been observed for a long period of time that there is more information that audience derives from the advertisements presented by the media than the common outward message that is displayed to the casual eye. Advertisements, similar to any other forms of communication, functions best when they strike the desires of the audience. The general ambience of the advert is that which triggers excitement from the audience. The advert exhibits a world of happiness that eliminates technological strain with the introduction of a multitasking device (Barnet and Bedau 138). The mood created by the advert is majorly depicted through the use of a variety of colors which may be attributed to the universality of the device. The employment of a variety of colors in the advert draws the attention and feelings of a majority of the audience who may have different tastes and preferences as regards colors (Barnet and Bedau 143). The advert also creates a mood of acceptance of the product on display by exposing much more than the customers may have in their expectations. This has been achieved through revealing a number of features besides the primary ones that appear on the screen. This paints an image of an extra ability of the device to perform much more operations in a better and a more efficient manner.
In addition to the use of colors to attain the attention of the audience to the appealing product, there is also the use of many symbols and signs which depict or make communications to the target audience (Barnet and Bedau 165). ...
for a long period of time that there is more information that audience derives from the advertisements presented by the media than the common outward message that is displayed to the casual eye. Advertisements, similar to any other forms of communication, functions best when they strike the desires of the audience. The general ambience of the advert is that which triggers excitement from the audience. The advert exhibits a world of happiness that eliminates technological strain with the introduction of a multitasking device (Barnet and Bedau 138). The mood created by the advert is majorly depicted through the use of a variety of colors which may be attributed to the universality of the device. The employment of a variety of colors in the advert draws the attention and feelings of a majority of the audience who may have different tastes and preferences as regards colors (Barnet and Bedau 143). The advert also creates a mood of acceptance of the product on display by exposing much more than the customers may have in their expectations. This has been achieved through revealing a number of features besides the primary ones that appear on the screen. This paints an image of an extra ability of the device to perform much more operations in a better and a more efficient manner. In addition to the use of colors to attain the attention of the audience to the appealing product, there is also the use of many symbols and signs which depict or make communications to the target audience (Barnet and Bedau 165). With the roles these symbols and signs play in the advert, they have a remarkable impact on the general perception of the product on advert. Such symbols include those standing for the feature like facebook (f), yahoo (Y!), Google (g), the image of an envelope for text and ...Show more
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Summary

In the paper “Analysis of an Advertisement” the author provides an overview of the topic on advertisement, highlights the impressions created by the signs and symbols in the advert, shows the importance associated with the use of signs and symbols…
Analysis of an Advertisement
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