In this case, it is not the role of the media to create the advertisement or generate the desired message. It is the responsibility of the advertiser to formulate the message, and then present it to the media for conveying to the society.
Nevertheless, the fact that the media represents, rather than creates events, does not remove the ethical responsibility on the side of the media (Ap.org, n.p.). Therefore, it is the responsibility of the media to ensure that it avoids any form of misrepresentation of the events being reported to the society, through ensuring to accurately represent the event, without any “inaccuracies, carelessness, bias or distortions” (Ap.org, n.p.).
The theory of Act Non-consequentialists can support this position, owing to the fact that it requires that each ethical case is addressed on a case-by-case basis. Thus, the ethical representation of the events by the media should be evaluated on a case basis.
From what I hear from you Molly, the media is in the business of making money, and thus is there to represent the events created by anyone, regardless of the ethicalness of the events. While I agree with you completely that the media does not create events but rather uses the events created by other people or agencies to generate money, I really do not agree with you on the opinion that the job of the people working in the media is simply to “fill spots of air time and advertisements”. In fact, I hold a contrary opinion, to the effect that, although the media people are in the business of making money, they owe the society the ethical duty of care, requiring them to uphold ethics in every aspect of their events representation. Now if you may, please tell me how the media can effectively expedite its role of making money, and at the same time remain ethical.
Tawania Reese, I support your opinion on the