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UK Luxury Fashion Online Retailer Net-A-Porter - Coursework Example

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UK Luxury Fashion Online Retailer Net-A-Porter

From this paper it is clear that Net-a-Porter is a luxury fashion retailer that provides products and services to customers online. The main USP of the company’s website is that it is designed like a magazine. Presently the company has many brands popular that it retails including Yves Saint Laurent, Diane von Furstenberg and Stella McCartney. Although the economy of UK and US is experiencing a general slowdown after the global financial crisis, the company shows no signs of holding up operations. It has recently launched a beauty products segment, a new publishing business, and planned logistics expansions in the Asia-Pacific regions. The company also added a dedicated sportswear section to their website.This discussion highlights that the company presently operates in three offices located in two countries, US and UK. It is headquartered in London and it has distribution centres in US. The business model of Net-a-Porter is e-commerce based and hence it provides 24/7 services to customers. It has 2600 employees and it is also planning to expand full-scale operations in emerging economies such as China where the demand is very strong. The main products of the company may be classified into major segments, apparels and accessories. Different types of luxury clothes are offered by the company including beachwear, coats, bridal, Denim, gowns, jumpsuits, shirts, sportswear, premium suits, jeans and jackets. The accessories include products like belts, gloves, jewellery, hats, shoes, etc.     ...Show more
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Summary

This paper declares that the fashion industry is not a saturated marketplace as it is ever changing. Customers' preferences tend to shape and provide enthusiasm for trends in fashion industry. Net-a-Porter is a luxury fashion online retailer that provides exclusive accessories and apparels to customers. …
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