The Stakeholders Involved in the Asian Games - Term Paper Example

Report on the Asian games Introduction This paper focuses on the analysis of the stakeholders who are involved in the Asian games, whose roles include planning and delivering the specific event in Asia. The related infrastructural projects are also reported in this paper. Moreover, the paper will give a report on the social-cultural, political and environmental effects of the Asian Games. This leads to the generation of the recommendations on the method of assessing such impacts from the sustainable development point of view. Asian Games are conducted after every four years across Asia. It entails many sports activities, which attracts many athletes from all over the Asian continent. A review of the available literature on the stakeholders who are involved in the Asian games points out to the great impacts that they have towards the tourism sport. Therefore, it is important to study these stakeholders and then focus on the impacts of this event on the society. It is mostly often accepted that Asian games leave a legacy on the host city or country, however, the there is a debate that arises pertaining to the sustainability perspective of this major event. From the outset, it is true that the event has a high concentration in time and investment, bearing in mind that the event takes two works. The concentration is space is observed in the host city, which also implies that the region will experience many changes. This seems to contradict the idea of sustainable development concepts, which promote the distribution of the impacts of this particular event. The impacts entail the social, economic, and environmental impacts that are brought about the hosting of this sport tourism event. The accomplishments by the state and some other corporations in the scope of sustainable development have been scanty, leading to a situation where management of the event offers a great opportunity for many stakeholders to venture into this lucrative business. However, there are many contradictions and between the scope of sustainable development and stakeholders who are directly involved in hosting the games which do pose a big challenge. Stakeholders of Asian games A stakeholder is a person or an organization which has a legitimate interest in the end results of an event. For this scenario involving the Asian games, the stakeholders are majorly focused on sports tourism, which will bring a desirable outcome for them. According to Johnny et al (2007), the managers of any event should be capable of identifying a stakeholder or stakeholders so that the individual needs of the event participants are met. With regard to the impacts of the event, there is a need to judge the event based on the competing need and interests among the wide range of stakeholders involved. The major stakeholders of Asian games comprise the government and other sponsors. For instance, the government of Singapore was involved in the organizing of the Asian Games in the South East part of Asia. The government of Singapore organized the 28th Asian Games. The sports council of Singapore was given this responsibility to ensure that the event would be a success. It is an agency for sports in the nation that fosters making the event accessible to the interested parties. In addition to that, it offers the opportunities and capacities that are necessary for people to lead happy lives through games. The sponsors of Asian games are numerous. This depends on the country that will host the event. In order to attract the sponsors, the managers of the event give an explanation of the anticipated benefits of the event to the society. The benefits must also encompass the importance of this event towards the improvement of the marketing strategy for most of the sponsors. It is evident that sports attract a market for the products of certain companies. It is important to consider the needs and the ambitions of the prospective sponsors in this event. This adds to the primary objective of increasing their revenues out of the event, being a tourism activity (William et al, 2007). For instance, the Coca Cola company is interested in this event every time it is about to take place. The input of the sponsors largely depends on the close of the events with the corporate aims of such companies which are aiming to sponsor Asian Games. The Asian Games must also portray an illustratable capacity to accrue the benefits to the sponsors. Another sponsor of the Asian Games is NTUC Fairprice. This foundation was established in 1973 by the labor movement, whose main aim was to fix the living cost of people of Asia. It is a supermarket retailer, which has grown to a big retailer in Asia. This company organizes the event by giving funds that drive many projects pertaining to the Asian Games. Some of the projects are undertaken before the start of the event. This level is called the planning phase. It involves ensuring that the venues of the events have been maintained to the required standards, to foster best action during the sports activities. Planning for the Asian Games includes renovation of the football stadiums, supply of necessary infrastructure in the fields among others. Impacts of the event to the stakeholders 1. Political impacts The chosen sponsor for this event is NTUC FairPrice. The major political impact of Asian Games towards this sponsor is increase of its prestige. The Singapore market recognized the brand of this retailer once signed an agreement to sponsor the event. The managers of Asian games need to point out the exact demand of this financier. An evaluation of the output of this event on the company follows. The company seeks to attract an international market for its products. The games are broadcast live, thereby enabling fans throughout the world to recognize the presence of this retailer in the market. 2. Economic impacts of the event towards the stakeholders The main concern of the entrepreneur of this event is determination of whether the event will be with the stipulated budget. It is expected that the event will lead to a profit or a surplus. It is evaluated by considering the income from sponsors, the sale of tickets to the fans, and the sale of merchandise versus the cost incurred in conducting the event. For the government, the main economic impact is creation of employment opportunities. In the process of planning for the Asian Games, many people secure employment in many sectors. The sectors that are involved here are the construction and building sector, the procurement of the event materials and lastly, the service providers. The host communities offer the host nations a great platform to portray their experience and expertise. In addition to that, the host states get the opportunities for starting new businesses. The Asian Games are attended by many potential investors, who have a vision to establish business links in many countries throughout the world. It is a lucrative opportunity for the stakeholders such as the government to reap big from this event. Environmental impacts of the event on the stakeholder Usually, an assessment of the possible impact of the major event is carried out before the permission is granted to host the Asian Games. There is no need for a formal study, but the manager of the event ought to consider the probable effect of the sports event on the environment. The containment of the event impact will be realized if the event will take place in a venue that is built with the specific purpose. For instance, a stadium and a showground will be designated for the respective events. When the event is conducted in a space that is no designed for the same events. Parks cannot be used as venues for football events for that matter. As far as environmental protection is concerned, noise reduction and crowd movement control are essential. The other important considerations include car park sites and also access to the venues. Asian Games create environmental awareness as the activities go on. Public education is applied by the host governments in order to encourage the re-use and re-cycle of waste materials that would otherwise go to fill the land. The governments that host the event find the space or platform to inform the public on legislation which will promote adherence to environment protection framework. Asian Games are targeted as the avenues to showcase the best practice models in the management of waste. It will contribute to the variation of the attitudes of the public and habits towards management of waste materials. During the events, the attendants and participants consume many products that are packaged. Waste management in this scenario entails proper disposal of the containers of the snacks. Another impact of Asian Games is the transformation and renewal of the urban settings. When staging the major events for the Asian Games, infrastructure is a key consideration. It contributes to an improved environment for the host country, regardless of the costly budget involved. For example, the government of Singapore has built a new sports complex out of an old stadium. It has become a great destination for lifestyle and entertainment, among other functions. Furthermore, Asian Games have led to the development of unique sports facilities in diverse nations that have hosted the event. It has led to the increase in the fame of the sports industry in those countries. For example, in Singapore, the Singapore sports Hub is a fully integrated sports and lifestyle hub for many people in the country. It will spur the improvement of the sports and entertainment industry plus excellence and participation taking sports to the next level in the host country. Social cultural impact of the Asian games From the report by the post games report, the Asian games management employed more than 17,000 volunteers to translate and interpret the games. This is a nice opportunity for the volunteers to work in some other parts of the world, since they gained the relevant skills through training. For instance, the volunteers can interact with other cultures other regions while on their volunteering mission. On the other hand, the Asian Games led to the disruption of the host towns. Construction of the necessary infrastructure may lead to noise that annoys the people around the sites. In addition to this, when the events are taking place, roads are closed to facilitate the competitions. This led to public outcry and also opposition from the local community gangs, as observed in the 2000 Asian Games. 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