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DreamWorks Animation SKG - Management Analysis - Assignment Example

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DreamWorks Animation SKG - Management Analysis

DreamWorks Animation SKG was created under the signature of DreamWorks SKG but during the year 2004, it got itself separated and evolved as a different public company. The decision of conducting management analysis of this specific incorporation was undertaken after reviewing its market performance during the past few years (generated revenue of $650 million in 2008). The objective of this paper is to evaluate the managerial decision making traits of the company and find the loopholes, if any, so that recommendations can be provided for betterment of its performance (Shreshtha, 2010). Analysis of Managerial Decision Making Process of DreamWorks Animation SKG The process of analyzing the management decision process of the company will be inclusive of clear and concise evaluation of the structure of the company which will be evaluated with the help of certain relevant theoretical models such as Mintzberg’s model of internal system and Porter’s generic model. Business Structure The business structure of the company is widespread and concrete operable in two dimensions namely films and non-feature films business. The company produces and develops featured films all over the world market with huge prospect of growth both in the short term as well as long term. The company follows well managed and structured business prospect for the future in this segment and expects to remain popular in the future too as it is now. The structure of its business is also organized in the segment of non-feature films as well. This segment is specialized in producing objects for family entertainment and is inclusive of series of television (generally half an hour), live performances and online virtual segment. Apart from widespread business scope of the company, it also concentrates heavily upon the process of producing top quality films and distributing the productions. The following structure depicts the entire process stages of the company for producing a comprehensive featured film which is the most essential trait of its decision making. This is because on the basis of evaluation results of each of the following stages, management decisions are undertaken. The stages are composed of four basic elements: development, pre-production, production and post-production. The activities incorporated under each of these stages have been mentioned in the diagram below: Source: (DreamWorks Animation SKG Annual Report 2010, 2010). The above executive tasks of management are managed fundamentally by ten directors in the executive level of the organization, the configuration of which has been presented below: Source: (DreamWorks Animation SKG Annual Report 2010, 2010). Source: (DreamWorks Animation SKG Annual Report 2010, 2010). Management Strategy Analysis Based on Mintzberg’s Internal Systems According to the theoretical perspective provided by Henry Mintzberg, every organization is composite of several actors or influencers within both internal and external ...Show more
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DreamWorks Animation SKG - Management Analysis Table of Contents Introduction 3 Analysis of Managerial Decision Making Process of DreamWorks Animation SKG 3 Business Structure 4 Management Strategy Analysis Based on Mintzberg’s Internal Systems 6 Critical Evaluation of the Management Position with Respect to Mintzberg’s Model 8 Management Strategy Analysis Based on Porter’s Generic Strategy Model 9 Critical Evaluation of the Management Position with Respect to Porter’s Generic Strategy Model 10 Conclusion and Recommendation for Adjustment to DreamWorks Animation SKG 12 References 14 Introduction The aim of this report is to conduct a well-organized management analysis of a chosen comp…
DreamWorks Animation SKG - Management Analysis
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