Small business - Assignment Example

Did you use a survey/questionnaire? If so, you may like to attach a copy of your survey/questionnaire to the back of this plan.] 11 Market targets[Outline your planned sales targets. What quantity of your products/services do you plan to sell in a planned timeframe? Are they monthly or yearly targets?] 11 Environmental/industry analysis[Detail the results of the market research you have performed. Is the area experiencing population growth? Are there long-term employers in the area? Is the region's economy stable?

Are there seasonal variations? 11 Your customers 11 S.W.O.T. analysis[List each of your businesses strengths, weaknesses, opportunities or threats in the table below and then outline how you plan to address each of the weaknesses/threats.] 11 Your competitors[How do you rate against your competitors? How can your business improve on what they offer?] 11 Advertising & sales 12 Vision statement[What is your business' vision statement? It should briefly outline your future plan for the business and include your overall goals.

] 13 Mission statement[What is your business' mission statement? I.e. how will you achieve your vision?] 13 Goals/objectives[What are your short & long term goals? What activities will you undertake to meet them?] 13 Action plan 13 Key objectives & financial review 13 Supporting documentation 13 Business Plan Summary The Business Business name: [Amdrros Restaurant Ltd.] Business structure: [company.] ABN: [xxxx.] ACN: [xxxx] Business location: [Canberra] Date established: [2 February 2013] Business owner(s): [Roz, Joan, Job, Maxwell, Michelle, Joseph, Bob, Joel] Relevant owner experience: [2 Years experience in Food and beverage industry] Products/services: [Fast foods and beverages such as coffee and soft drinks.

The anticipated demand in 5 years to reach sales of $500,000 in 3 years] The Market Target market: The target market consists of tourists, working class and students. These customers would want to buy from use because we provide a unique combination of well-priced Fast food, with an amusing ambiance Marketing strategy: We shall rely on variety of marketing programs to promote our business. These include word of mouth/in-Store Marketing, table tents, wall posters, and V.I.P. party, in-store tour given to every new customer, grand opening celebration, outdoor marquee message changed weekly, and annual birthday parties.

In addition, we shall have the local store marketing, which will include local charity, car wash site, school programs such as perfect attendance and honor roll, and free T-shirts to guests that line dance with us. The local media will also be a very important marketing channel. This includes direct mail piece, containing interior pictures of our restaurant, our prices and an explanation of our concept. The other aspect is radio campaign, which will be complete with live remotes on our parking lot.

We shall also pick the three top local stations with which to place our short and catchy ads, in addition