How to Sale the Product in Dubai - Essay Example

Poffertjes are always sold in portions that can contain one or two dozen of them. These food products can be packed and sold on plastic plates, or cardboard, and are always accompanied by a disposable fork. It is possible to sell poffertjes when they are ready-made; all that a customer needs to do is to microwave them.

Poffertjes can be sold when they are ready-made, and on this basis, they will always be accompanied by small portions of butter, and powdered sugar. Some business people can also produce poffertjes but serve it with milk and eggs. This type of poffertjes contains a leavening agent such as baking powder. Apart from butter and powdered sugar, poffertjes can also be served with strawberry and white whipped cream (Moor, 2012). Poffertjes can also be referred to as Indonesian cuisine. This is because Indonesia has some very strong historical ties with the Netherlands. This is because Indonesia was a colony of the Netherlands.

Why the name Poffertjes:
The term poffertjes first appeared in the 1700s, when the first recipe for the cuisine was developed. During this period, this cuisine was considered a poor man’s food and was made from water, yeast, and buckwheat flour. This is because buckwheat only grew in arid areas, and on most occasions, it is the poor people who resided in these areas (Moor, 2012). When producing it for domestic use, the product is baked on a cast iron pan. When producing it commercially, the product is baked on dimpled large copper plates. However, there are special materials developed to bake these products. These facilities are referred to as poffertjes pan. For a chef to know if these products are baking, they usually produce a puff-like sound, when they are being turned around (Moor, 2012). That is why they are called the poffertjes, derived from the puff-like sound they produce while they are being prepared.

Recipe:
To produce this cuisine, the following are the requirements (Moor, 2012);
• 1 cup of warm milk.
• Three-quarters of a teaspoon of dry yeast.
• 2 cups of buckwheat flour.
• Butter.
• Powdered sugar
• 2 eggs.
• Pinch salt.

Method of Preparation:

The first step is to sprinkle yeast on the warm milk, and thereafter set it aside so that it should be proof. When this milk product is ready, then the next step is to mix it with flour and eggs, slowly adding milk to it (Moor, 2012). During this process, it is important to stir it well, as this will ensure that there aren’t any lumps on the product. After this is done, then the next step is to cover the product and leave it for about 45 minutes. This is to make it rise.
After the 45 minutes are over, then the chef has to heat the pan, and thereafter butter each dimple. The cook should use small portions of butter during this process (Moor, 2012). When bubbles begin appearing on the surface, and sides dry up, then they are ready to be served.

How to Sale the product in Dubai:
Dubai is a cosmopolitan Arabian country, and as such, it hosts a variety of foreigners who came from Europe, Asia, America, and Africa. Since this is a European delicacy, my target market will mostly center on the Europeans. However, I will also seek this cuisine from the native people of Dubai. I believe they will like the new experience.
I intend to tell this cuisine as an already-made food product. This is because I will be operating a kiosk, and therefore it will be very expensive to hire cooks, who will be making it, upon receiving an order. I will pack this cuisine in a plastic plate, and will always serve it with powdered sugar and butter. However, there will be an option, if an individual would not like powdered sugar and butter. These options are, the cuisine being served with milk and eggs. This will be a little bit expensive, because of the new forms for a leavening agent. Read More