Customer/industry analysis - Assignment Example

Clients will be motivated to continue to exercise through a variety of programs, with their individual characteristics taken into account. All decisions will be based upon integrity, honesty, efficiency, and a desire for high quality. Most people are looking for the best nail place, which are clean. There have been many cases concerning hygiene, which has led to spread of fungal and bacterial infections. The current trend of nail salons in Illinois is cleanliness. People are looking for clean hygienic places with professionals and the ambience of good prices and qualified personnel.

Because of the rising demand for manicure and pedicure services, nail salons have been in the rise. According to hair and nail, salon market research shows that the current and future industry is likely to experience a boost due to the increases in innovation and designer competition. Increasing trends in the beauty competition in and out of the America is also amongst the key features that are likely to boost the industry. Disposable income and consumers sentiments are also other cases, which will boost the economic growth in this industry.

Due to low capital intensity, it is projected that most investors will venture into this industry due to its projected growth. According to this report, it is expected that operators will typically requires and estimated $ 0.06 as capital investment. Due to the increased number of labor in this industry, it is estimated that there will be an increase in earnings and labor in the industry. A woman’s beauty is her strength and therefore a necessity. This is because it helps boost their self-confidence and improves their health.

For this reason, we value our customers so much and provide them with the best and this is why our customers pay more due to our efficiency and value. Most of our customers are repeat customers who have established a good client base due to quality customer care services (2013 Market Research Report on Nail Salons). It is also difficult to come across the most cleanest and impeccable hygiene in most salons and that is why I believe our customers have chosen to stay with us rather than our competitors.

This is also the reason why our business is an on ground business. Our business is located directly in the central business district of Illinois state and for this reason; we are centrally located ready to receive all customers within the town. Most of our clients are employees within the town and take few minutes to boost their beauty during lunch and evening breaks from their jobs. Platz business is facing many competitions from the surrounding hair and nail salons. The three top most competitors are Nail Bliss Spa, Magic Nail salon, and Leza nail salon all located within the central business district of the Illinois city.

These are our major competitors due to the type of services they offer. They offer services equal to our capacity. These nail salons are efficient and are offering recommended prices to their customers. In order to attract and retain most of our customers we shall charge our customers on monthly basis and per session depending on their flexibility. The monthly basis module will have discounts more compared to the sessional pricing. This is as to attract more members to the nail salon. Our plans are to capture the market through advertisement of the company that will be mainly done online.

We also plan to boost our salon through newspapers and