StudentShare solutions
Triangle menu

Coca cola - Essay Example

Nobody downloaded yet

Extract of sample
Coca cola

alone recorded more than US$15 billion in 2006 (Kent, para 2-3). In the same year, market consumption volumes for the same product were more than thirty billion liters. This is usually not the same story with many multinationals. Company Overview Coca-Cola Company headquartered in Atlanta Georgia and specializes in soft beverage drinks. The company has operations in more than 200 countries. The plant in Atlanta produces the concentrate and sells it to certified Coca-Cola bottlers worldwide. Bottlers hold agreements with the Coca Cola Corporation, which permit them to produce the finished products. After which bottlers distribute and sell Coca-Cola products to retail stores and vending machines, who in turn sell the products to consumers. Advantages of Coca Cola Differentiated marketing method The most noticeable positional strategy of the Coca Cola Company is differentiated marketing method. This method has enabled the organization to satisfy the needs of a wide range of markets. For instance, it has bottled water products for any of its target segments. It also has Diet Coke which is specifically targeted for the aged or elderly people and those people who are drifting towards a healthier feeding lifestyle. Product levels One of the main advantages of Coca Cola Company over its rivals is that it offers products on three distinctive levels: the core product, the actual product, and the augmented product. In general, features and even materials used make the actual products which in the end avails the core product (Petretti 2-17). Consumers are attracted by Coca Cola products because of their high quality coupled with unsurpassed company standards. As consumers take the products they also end up getting the augmented product which is the extra or additional benefits the consumer derive from the product or the company. However, given that soft beverages are consumables, there is a tendency to pose limits on the augmented level. To counter this, Coca Cola Company not only provides its products in various quantities, it also provides its products in different tastes and coloration to enable the consumer to switch products without crossing over to competitor products. A good example is Diet Coke which is offered in various quantities like the Lagasse Diet Coke, Caffeine-Free Diet Coke, and Chaser Diet Coke basing on the consumer preferences. Global brand Unlike many of its competitors, Coca Cola Company is the leading manufacturer, marketer and even distributor of nonalcoholic drinks worldwide. Presently, the organization has operations in more than 200 countries. The company is a marketplace innovation driver and a solidified investor in local economies. At present, Coca Cola Company commands the beverage industry globally with over 500 beverage brands including about four brands out of the top-five sparkling brands on the planet (Kent, para. 4-6). Coca-Cola Company market share versus other soft drink companies worldwide in 2011, based on sales value Source: Globalization and Health, Statistica. Disadvantages of Coca Cola Positioned as a monopoly The company has established itself as a monopoly in many countries. As a monopoly, there are many things that are attributed to the company are not encouraging. For instance, the company is likely to produce products that are substance. A case in point, in 2006, in Canada and India, the company was accused on producing ...Show more
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Coca cola Essay Example | Topics and Well Written Essays - 1500 words”, n.d.)
Retrieved from https://studentshare.net/business/114332-coca-cola
(Coca Cola Essay Example | Topics and Well Written Essays - 1500 Words)
https://studentshare.net/business/114332-coca-cola.
“Coca Cola Essay Example | Topics and Well Written Essays - 1500 Words”, n.d. https://studentshare.net/business/114332-coca-cola.
  • Cited: 0 times

Summary

Name: Instructor: Date: The Coca Cola Company Reasons for Choosing Coca Cola Company The Coca Cola Company has been operational for many years and has the experience of international market (Dost 18). The company also boasts of both the top notch skills in management and the best infrastructure which have always given the corporation some competitive advantage in the market…
Coca cola
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Coca cola"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Coca Cola Marketing
The company intends to be a great place to work for its employees and at the same time be a highly effective, lean and fast-moving organization. Coca-Cola strives to maintain lasting relationships with its suppliers and customers. As a responsible citizen of the society, the company works for the betterment of the communities that it operates in.
3 pages (750 words) Essay
Coca-Cola
Coca cola in general was invented in 1886 by a man named john Pemberton. Since then the company has expanded and is currently serving more than 200 different countries. Coca-cola is a global company; however, the culture appears to be the same regardless of the location the company is in.
9 pages (2250 words) Essay
Coca cola
Coca Cola, which is also known as Coke, is manufactured by Coca Cola Company. The company is headquartered in Atlanta, Georgia. It was intended to be used as a medicine. It was found in late 19th century by John Pemberton, a pharmacist in Columbus, Georgia.
5 pages (1250 words) Essay
Coca cola
This implies that for many people, it is essential to remain healthy in order to feel secure and fulfilled. As such, many products sold today can also be marketed to bring additional health benefits, as well as already catering or appealing to people of more basic needs such as food and water.
5 pages (1250 words) Essay
Coca-cola in India
Coca-Cola has entered in the Indian market in the year 1970 and it is regarded as the first multinational soft drink company in India. Until 1977, the company was prominent brand of soft drink products in India. However, because of policies enacted by ‘Foreign Exchange Regulations Act’, the company left the business in India.
3 pages (750 words) Essay
Coca cola
Lean production can be defined in several ways. One of the more popular definitions of lean production indicates the application of strategies to significantly reduce and get rid of avoidable
6 pages (1500 words) Essay
Coca-Cola
In the world of business, there are very few images that are as well recognized as the Coca-Cola brand.  It is known in the furthest locations of the globe and marketers today look to that brand as a model of their marketing power.
8 pages (2000 words) Essay
ACT 19 COCA-COLA
The company provides employment to most individuals worldwide, and they are committed to supporting most development programs. According to the enterprise profile, Russia has a complex government structure. In addition to, Russia has a high level of corruption, which is
2 pages (500 words) Essay
COCA-COLA COMPANY
Further information was about the company was obtained from a book about Coca-Cola company. Coca-Cola's SEC filings were obtained from the US Securities and Exchange Commission official website.The Coca-Cola Company is a corporation that operates as a manufacturer, retailer and marketer of non-alcoholic beverages syrups and concentrates.
1 pages (250 words) Essay
Coca-Cola Financial Statements
In the financial year of 2014, Coca-Cola managed to register a gross profit of 28, 109,000 dollars. After deduction of operational expenses, the company’s net income was 7,098,000 dollars. A global growth in volume of 2% and an increase in cash operations to 10.6 billion dollars were noted in the 2014 financial year.
1 pages (250 words) Essay
Comments (0)
Click to create a comment
Let us find you another Essay on topic Coca cola for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us