StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

The Design of the Supply Chain of Roche Pharmaceuticals - Case Study Example

Cite this document
Summary
The paper “The Design of the Supply Chain of Roche Pharmaceuticals” seeks to evaluate a global organization focusing on research of various drugs, diagnostics, healthcare, treatment and beyond. The company’s healthcare services are one of a kind. For Roche, illnesses can be detected and prevented…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER91.5% of users find it useful
The Design of the Supply Chain of Roche Pharmaceuticals
Read Text Preview

Extract of sample "The Design of the Supply Chain of Roche Pharmaceuticals"

?Sept 28th, OPERATIONS MANAGEMENT: ROCHE PHARMACEUTICALS By Ahmed Tawfik ID: 15512856 Program: Master of Business Administration (MBA) CONTENTS: Executive Summary Chapter 1 : Introduction and Background Chapter 2: Sources of Information and Methodology Chapter 3 Operations Strategy and Competitiveness Chapter 4 The Design of the Supply Chain and Operations Model Chapter 5: The Ongoing Management of the Supply Chain and Operations Model Chapter 6: Analysis of the Operations Efficiency and Effectiveness Chapter 7: Conclusion References Chapter 1 Introduction and Background History Roche Pharmaceuticals is a global organization focusing on research of various drugs, diagnostics, healthcare, treatment and beyond. The company’s healthcare services are one of a kind. For Roche, illnesses can be detected and prevented. And for patients, treatment should be personalized. The company has been into intensive research and development and has various patented drugs for the different illnesses such as cancer, HIV and various strains of influenza. (Roche Global Website) Some of Roche’s health endeavor is focused on diagnostics and discovery of drugs for cancer and transplantation. They have also concentrated their efforts on several sicknesses that are viral, and sicknesses of the autoimmune and the nervous system, among others.When it comes to revenue, Roche is considered the number one pharmaceutical company. Revenues delivered since the company has gone global have been staggering. The company’s financial standing improved considerably in 1996 with sales rising up to CHF16 billion; CHF10.46 billion came from pharmaceutical sales. By that time, Roche had already more than 50,000 employees, all focused on the four departments, with 6,000 assigned to R&D. Research and Development is its primary strategy that has enabled this organization to soar to greater heights. (Boutellier et al. 307) The company saw the light of dawn in 1896 when Fritz Hoffmann-La Roche founded the company for the primary purpose of selling drugs important for common illnesses and for sicknesses not seemed curable at that time. Roche’s guiding principle was to manufacture quality drugs for various illnesses and sell them throughout many parts of the world. (Roche Global Website) Their production plant was first started in Germany but then Roche and his new partner realized they had to expand internationally. They did this initially in Europe then established subsidiaries in the United States. The company encountered financial difficulties because of the war and the revolution. Roche overcame those challenges and soon started to renew major operations. Roche has a group holding named Roche Holding Ltd. Its operations extend up to 150 countries. It holds alliances with partners for research and development and other areas of interest in the field of health care and pharmaceuticals. Roche acquired companies like BioVeris Corp., a company also involved diagnostics. This move helped Roche to hold a competitive edge in immunochemistry segment. Chapter 2 Sources of Information and Methodology Methodology consisted of review of the literature from the vast sources of books, journals, databases and other online sources. There is a considerable amount of information that can be gathered from books. Roche Pharmaceuticals has been the subject of studies and researches by various authors and experts in the field. Their researches and stories, on how Roche made its humble beginnings and how it has survived through the rough and tumble ways of business in the pharmaceuticals, have been a fascinating source of information for this paper. The books and journals are analyzed and the information on Roche Pharmaceuticals is compared to the existing knowledge about operations management. It can be theorized here that Roche Pharmaceuticals has utilized knowledge management and organizational knowledge from its vast experiences as the number one pharmaceutical in the world. The kind of knowledge management that it has inculcated to its thousands of employees has made the organization a top and successful global organization. The data and information on Roche Pharmaceuticals are sourced from reliable authors. Books are more reliable because of their primary data provided for the company. These are compared and recommendations are provided. Chapter 3 Operations Strategy and Competitiveness Knowledge Management The one strategy that brought success to Roche is its application of knowledge management. Knowledge management has made it successfully handle the cost, quality and the different improvements for the organization and its branches overseas. Knowledge management is significant in Roche’s global operations and in the study of innovations and adoption. When we say knowledge, we usually understand this to mean theoretical knowledge or practical knowledge, but it also includes experience and skills. Knowledge and knowledge management are significant developments in the new globalizing environment. Competitive advantage among organizations is more pronounced with the knowledge people possessed, or what is termed, ‘people-embodied knowhow’ (Rodriguez and de Pablos, 2002, p. 174). Firms are focusing on what their people know, and invest much on intellectual capital. Incentives to Employees When the company expanded its operations in the United States, the strategy became centered on people. Roche values employees as it values its customers. One example is Elmer Bobst, an American who was appointed in charge of a small but growing subsidiary in the United States after the First World War. The strategy that Roche developed was to provide an incentive to Bobst – five percent of Roche’s sales. As the company’s premium increased so did the wealth of the man in charge of the company. (Wilkins, 2004, p. 546) Activities of Roche Roche has divided its activities into different divisions, all focusing on pharmaceuticals, prevention and treatment of various sicknesses. They have an innovative of treating people, what they call personalized healthcare. Roche has subsidiaries in various parts of the globe, especially in North America, Europe, and Japan. They have focused on research and development which paved the way to its leadership in innovative healthcare. Roche introduces its drugs to the different parts of the world. Then it conducts clinical trials to these countries. From this strategy, the company is able to determine the safety and effectiveness of its medicines. The drugs are tested to a variety of peoples and races. This makes them effective because they are able to acquire knowledge and compare the effectiveness of the drugs to a wider audience. Roche also tries to avoid rejection from the governments that it is dealing with. One way of doing this is to eliminate drugs that are not too effective and tested. (Gibson, 2003, p. 153) Diversified Operations Roche has diversified its operations. In the early years during its founding, it noticeably focused on drugs, discoveries and new inventions and selling them to the world. But as part of its present operations strategy, it has diversified to treatment of various illnesses and personalized health care. This is also one way of dealing with the so-called ‘patent cliff’. Patent cliff refers to the time when big drug companies lose their exclusive rights over certain patented drugs. This could cost billions of dollars for big companies. And it has been predicted that this may happen in the years 2002 to 2013. (Management Centre Europe 2) Roche, as a producer of patented drugs, has solved this problem of patent cliff. Since their products and services are diverse and multiple, the threat of patent cliff is eliminated. As mentioned, patent cliff could cost of billions of dollars in revenues since pharmaceuticals would have lost income from patented drugs. Roche is not dependent on a few drugs. Their R&D is continuously finding new drugs for even new illnesses. Roche always thinks globally over the long term. Its operations are geared towards its many subsidiaries including partnerships with different groups or organizations that are of the same business. It produces drugs for illnesses which are not yet fully developed in other countries. These are cancer drugs and drugs for autoimmune, metabolic disorders, or for transplantation. Developed drugs and treatment techniques include drugs for breast and gastric cancer and the different types of hepatitis (Global Website). Roche has major holdings in companies like Genentech and Chugal of Japan (Plunkett 6). Research and Development (R&D) Roche provides a big budget for R&D; it has provided a billion pounds for R&D. The budget goes to research for new drugs for cancer cure, and also to focus on diagnostics. This is an operational and competitive strategy. When it introduced the drug Valium, Roche’s sales tremendously rose and it became one of the largest, if not the largest, drug companies in the world. Gaining high profits for drugs and diagnostics enabled the company to put more emphasis on research and development. Subsidiaries were opened in different countries. (Pycraft et al. 147) Researchers and scientists are allowed to work and proceed at their own pace and with much freedom but according to several scientific procedures. Roche management sees to it that candidate drugs are well tested and introduced to the market segment with efficiency and the soonest possible time. Centers of excellence were formed and integrated disease units (IDU) were added to provide appropriate and excellent functionalities for the R&D team. IDUs were also provided autonomy and freedom in their work but they report to the Research Board. The Target Market The target market for Roche is large. This includes patients, physicians, health care professionals, the pharmaceutical industry, and other organizations providing health care. The patients are the entire population and it extends up to the young and the aging population. Roche can reach many areas and as many people as possible with the help of new technology like the Internet. Roche addresses this wide market by providing outlets and branches in the countries it has subsidiaries. In facing the many challenges of this wide market, Roche uses knowledge management to ease the tension and the bulk of demands from patients and customers. Knowledge management is aided by Information Technology and the Internet. Roche communicates to its employees, managers and branches through the Internet and other effective mobile devices. Its Global Website also provides information to the millions of customers and subscribers worldwide. (Roche Global Website) Personalized Healthcare According to its website, Roche has been introducing the ‘personalized healthcare’ practice to patients which is the main thrust of its strategy and strength. An example of the personalized healthcare of the company is a personal care and diagnostic. First, when a patient enters and asks for help from Roche, his personal physician attends to him/her and studies the problem or sickness. Sickness is diagnosed. There is a physician-patient personal interaction wherein the physician informs the patient of the nature of the problem and recommends the possible solution to the sickness. Drugs are available any minute and so with treatment and personal care. This is the way of the Roche personalized healthcare. As to knowledge management concerns, they have a whole range of databases borne out of years of experience and continuous learning and innovations by the various employees and professionals who come from the cream of the crop of the medical profession. One critical success factor attributed to the company is out-licensing. Out-licensing is a strategy in which Roche grants a license to another company in a particular country to do the business for Roche. This particularly pertains to drugs. With this kind of strategy, Roche has been able to introduce drugs to the market. One example is Roche’s out-licensing rights granted to the company Actelion which helped Roche in selling some of its products. Tracleer® has been added value because of this agreement by Actelion and Rochem (Reepmeyer 124) Chapter 4: The Design of the Supply Chain and Operations Model Roche still strives to be the top pharmaceutical company in the world. This is one of the strategic plans being sought by the top corporate board. The Executive Committee is responsible for major decisions. The Committee is not only concerned with the business side of the organization, but it sees to it that Roche products and services are delivered to benefit humanity. Roche has introduced drugs effective for different illnesses, and have also patented and sold a wide range of instruments for laboratory testing and methods for diagnosing diseases. They design their products through knowledge management, the organization’s database, and the expertise of their physicians, pharmacists, scientists and healthcare professionals. Information Technology has a big role in the design of their products. They don’t only design drugs; they also design healthcare and this is known as personalized. Like any other global organization involved in R&D, Roche relies on new technology and the knowledge and expertise of its pool of expert researchers and scientists. They invest much on new technology and see to it that this technology can aid in the discovery of new drugs and treatment. One example is Roche’s Biomarker, an instrument used for personalized healthcare. Biomarkers are used to measure a patient’s illness as against the normal biological state. (Roche Global Web Site) There are various biomarkers used in the industry and these have a wide range of purposes. The types of biomarkers according to use include biomarkers to measure a patient’s risk to acquire and develop a certain disease; biomarkers to measure the toxicity of a particular compound; biomarkers to measure prognosis of a disease pattern; biomarkers to measure a patient’s response to drugs allowing the attending patient to provide the necessary drug prescription; and biomarkers that provide monitoring and information whether the patient is responding to the prescribed drug or whether the disease is again emerging. (Roche Global Web Site) How Drugs are Designed and Made Roche designs drugs that can bring sustainable improvement to patients’ health. The design of drugs requires much time and efforts, and a lot of practice and resources that challenge the knowledge and expertise of their scientists and researchers. Working like spy agents, these researchers have to take into consideration various factors to produce new drugs. First, the design starts from an idea. The disease has to be studied and meticulously examined as to its symptoms and characteristics. There must be substances that provide the impetus for the disease’s existence. They design the drug according to the disease’s findings and characteristics. Drugs and tested a multiple times, developed and tested of its efficacy, then introduced to the public. Drugs which provide the best treatment possible are afforded more study and investigation before being introduced to the public. In the research of new drugs, Roche invests approximately CHF1 billion, exerting 7,000,874 man hours, with 6,587 experiments, provided by 423 researchers, to produce only 1 drug which is effective and can save lives. (Roche Global Web Site – From Molecule to Molecule) The eight steps to discovering a drug: 1.) Finding the right molecular structure – Roche’s scientists create compounds in the laboratory; 2.) Selecting the right compound – Roche scientists study particular drugs and determine how each affect a biological trait; 3.) Introducing new treatments – Roche scientists use animals to determine the effectiveness of new drugs. Experimenting on animals is the safest way to determine how effectiveness of a particular drug. 4.) Clinical trials – Once a drug has passed preliminary tests in the laboratory, it has to be tested in four phases. A drug candidate has to be tested if it is safe in clinics where patient participants are assured of personalized care. Researchers are able to determine how the new drug and its elements behave inside the body. More information, particularly dosage, is obtained as the treatment is conducted. Researchers work with honest and effective patients in determining the right dosage for the drug. Risks associated with the drug are also identified. Further large scale testing is also conducted. When the drug is introduced to the public, more surveillance and monitoring are employed. (Roche Global Web Site – Research and Development) Supply Chain Roche products and raw materials are produced in-house and they don’t outsource their production particularly on research and development. Ingredients of pharmaceutical products are also produced in-house and from its manufacturing plants situated in various key cities in Europe and the United States. (Boutellier, Gassmann, and von Zedtwitz 308) The Roche Biosciences in Palo Alto worked on discovery of candidate drugs, developed them and formulated strategies for marketing. Japan, on the other hand, is the source of raw materials like algae and bacteria to screen possible compounds for experiments. (Boutellier et al. 309) Roche involves the project development meeting (PDM) which is in charge of business development of a project, how a project goes on to involve the different departments and the subsidiaries, and monitor and coordinate the different aspects of a project. This team is responsible for the development and success of a project from its infancy down to its full implementation. For example, in the development process of a drug, some regulations of governments affect the ongoing process of introduction, development and monitoring of the drug. Information, proper documentation, and other activities have to be coordinated and done to allow the clinical trials to be successful. The team does all the activities and requirements. Results are properly recorded and sent back to the PDM and the Research Board for more action. 5: The Ongoing Management of the Supply Chain and Operations Model Which methods are used internally to forecast demand for products and services? In forecasting demand for company’s products and services, and the resulting revenues accrued is probably the most crucial step a company needs to take when building an operational model. In order to arrive at a realistic and reasonable product and service forecast for a company, analysts should conduct a detailed revenue modeling/ demand analysis of a company’s products and services. This should be done by examining its usage potential and a customer willingness and ability to meet expenses. A demand analysis for products and services, entails determining the present demand and using the assumptions for the demand to build up to predict future demand over the entire period of the operational model. There are a number of both qualitative and quantitative methods that can be used to conduct a demand forecast analysis. Qualitative Methods The methods herein rely on the Qualitative judgment and information with quality expertise or experience in a particular area, and thereafter translate their opinions into quantitative estimates of the operational model of a specific model or service. Some of the Qualitative internal methods that can be used to forecast demand for products and services in Roche pharmaceutical industry include: Jury of Executive Opinion Method: This method is very popular in practice in Roche industry, and it calls for a group of knowledgeable executives and experts to get together in a structured discussion forum. In this case, a moderator is involved in working towards pooling the complementary views of the executives and the experts on projected future sales and demand, and amalgamates them into a revenue and demand estimates that they can all of them correspond on. Delphi Method: The Delphi method is also dependent on the on the views provided by the pool of experts, even though the experts do not relate face to face, and the demand forecast and the revenue model is developed through an iterative process. The method is advantageous in that, it excludes the concept of “group think”, which may creep into the jury of expertise opinion method, when the executive starts implementing decisions without putting into consideration the independent and objective thinking. Time Series projection methods Roche pharmaceutical also makes use of the Time series projection methods. This demand projection method is based on time series and it generates sales and the revenue forecasts on the basis of historical data and the market trends. Some of the essential time series projection methods are inclusive of the following: Trend projection Method The trend project method comprises the direct extrapolating historical sales and the revenue trends in the future, principally those meant for the growth of the customer, and for the conversion rate purposes. This method has been able to work well for Roche pharmaceutical industry, and this has enhanced stability of the industry. In most cases, the method is used in situations whereby a business has not for a long time experienced any growth in its financial profile. Exponential smoothing Method Exponential smoothing method also falls under the category of the internal method used to forecast on the demand for products and services. In this method, the sales and the revenue forecasts are tailored by examining prospective inaccuracies in the observed demand data trends. The major reason for the examination is an assurance that the historical demand rates that might be exceedingly high or remarkably low are not carried forward to the future revenue projections. The method is very significant since it discounts the effects of outstanding events, for instance abrupt hike in sales due to an inappropriate trend, on the historical sales trends of a business. Moving Average Method The Ongoing Management of the Supply Chain and Operations Model has also resolved to use the Moving Average method, in forecasting for its products and services. The method tends to make use of a simple arithmetic average, or a weighted arithmetic average of a considerate historical sales data in making the forecasts. The reason as to why the method is used on an internal basis by Roche pharmaceutical is due to the fact that, according to the financial analysis of the industry, the industry has for quite a period of time experienced revenue fluctuations. Issues pertaining to the financial challenges experienced by businesses should not be revealed to the public as this would lower the company’s repute. In this regard, moving average method helps in making adjustments in order to cover the any weakness that may be exposed when making any product or service forecast. Moreover, the method is more analytical than the rest of the methods as it takes a statistical correlation approach in developing the product and sales forecast. In determining the product and services forecast, the process is based on the cause-effect relationships in an unequivocal, quantitative manner. The Ongoing Management of the Supply Chain and Operations Model also uses the following methods in substitution of the above discussed methods; the chain ratio method, the consumption level method, the end use method and lastly leading indicator method. In measuring the accuracy of the forecasts, there is a need to check the performance of the forecast against it is own records or against the records of the other forecasts. Different statistical measures are used in determining the performance of the model. In order to arrive at a quality performance, the computation is measured in terms of the forecasting error, whereby, the error is defined as the disparity amid of the predicted value and the actual result. This is indicated by the following; Error (e) = Actual (A) Forecast (F). There are three major measures used in determining the accuracy of the forecasts. They include: Mean absolute deviation (MAD) This comprises the average of the sum of the errors for a given data. The sign in most cases is disregarded. The formula for calculating MAD is shown below. Mean squared error (MSE) The method is used in measuring the accuracy of the forecasts and it is computed by squaring the individual errors for each item and then finding the average value of the sum of those squares. The method takes care of large errors than it does to the small errors, the reason being that the errors are first squared before being summed up. The formula for calculating MSE is: Mean absolute percentage error (MAPE): Computing forecasting errors in percentages rather than in amounts might be thought to be very conversant as this becomes easy in making records. The computation of the MAPE is done by finding the absolute error in a particular period, and then dividing this by the actual value of that particular period. The results are then averaged, as shown below. Roche pharmaceutical industry is very essential industrial in the world because of its key role in supporting a healthy nation. Contained in the industry, are different firms or companies involved in one type of trade to the other. While some of the firms may concentrate on research and growth in reverence to drugs and medicine for curing one existing or new infection or disease, some are into manufacturing drugs and others are into prescribing drugs, marketing drugs and the likes. Any move, process or procedure undertaken by the industry is under surveillance and great watch by other companies and industries, as this would be used to measure the reputation of the organization. On practical terms, inventory management is all about enhancing that everything about the firm’s stock is planned on time, and organized in such a way that there is an easy flow of stock within and outside the firm. This means that the firm must provide adequate stocks to satisfy all orders and ensure that customers continue to have stocks at all time. . However, some programs have helped in reducing the stress of using varieties of formulas in getting reorder level, maximum and minimum stock level, warning level, annual demand, among others. In order to satisfy that the stock is appropriately managed, policies have to be put in place in safeguarding them. For instance, in managing the stocks in Roche Pharmaceutical Company the company must implement a policy that will guide in keeping proper records. The Company has for a long time been very versatile especially because it handles a variety of drugs, for instance, 10mg, 25mg, 50mg, 100mg, 500mg, 1 g, 4000 IU, 10000 IU, 20000 IU. In order to handle this, the company ought to provide some documents, for instance, Delivery note, Goods return form, Good receive note, Product requisition note, Waybill, Bin card, Inventory software. In managing stock or inventory in a pharmaceutical company, it has been able to implement the following policies: The stocks expiry date must be checked and documented. It must be written on the bin card. Management Action: Ensure that there is proper surveillance on the expiry date of each drug to avoid loss due to expiration. . The Batch number must be noted and document as there may be many batches of the same class of drug Management Action: FIFO (First Expiry, First Out) should be used here. The first expiring batch should go out first. The temperature must be well noted and likewise the storage conditions. Some of such instructions are: store between 2 degree Celsius and 5 degree Celsius, store between 15 degree Celsius and 25 degree Celsius, protect from sunlight, keep in deep freezer, etc. Adhere to these instructions. Management Action: The temperature should be properly monitored to avoid damaged due to over/under temperature. Other policies that the organization has been put. Other policies that the organization, has been able to implement includes are: Stocks should not be jam-packed in the stock. There should be enough space and the store should be well organized to allow for easily location and free movement. Computer data should exist for all stocks in the store which will be updated daily or almost immediately as the stocks are going out or coming in to enable the manager to know quantity left for each stock at a glance on the system in case of urgent demand. Cleanliness is part of proper management of the warehouse. Proper documentation and record updating is also necessary here from source document to Bin Card. Currently, in Roche Pharmaceutical industry there is resource planning tools that have been implemented in order to deal with the alarming rate of some epidemic diseases. For example, some of the diseases that have called for quality resource planning tools are inclusive of, HIV/AIDS and Cancer. The Hospital, pharmacy and therapeutics committees should create a list of medications that may require increased use during a pandemic (e.g., antibiotics) and identify alternatives for each medication (e.g., substituting one fluroquinilone antibiotic with a similar one in the same class).In addition, trigger points should be determined to authorize pharmacy purchaser to substitute formulary drugs with non-formulary, therapeutically-equivalent drugs. Medication fact sheets for newly substituted medications should be designed in advance to accompany each dose of the substituted medication to minimize medication errors. The organization is geared towards lean philosophy. A lean philosophy is adopted in order to develop the liveliness needed to meet overwhelming global challenges – by reducing waste , enhancing iteration speed and continues improvement through an improved innovation. The Lean approach allows organizations the ability to rapidly adjust to changing client needs and offers the most value with production and people costs. Lean organizations are continuously improving their processes, and thus improving product quality. Chapter 6: Analysis of the Operations Efficiency and Effectiveness The environment in which Roche pharmaceutical operate is increasingly, Challenging and being driven by a more and more demanding health care agenda. There is a need for the global world to search for innovative, cost effective, medicines and drugs continue to increase and at the same time regulators, payers, health practitioners and patients are demanding a greater worth of money, verified effectiveness of the products, more transparency and access to information. In order to meet the said demands, pharmaceutical industries, and in that matter, Roche pharmaceutical are seeking new ways of improving the R&D productivity, an increase in the efficiency of its operations, trim down spending on sales and marketing and lastly, enhance the financial performance. In order to achieve an increased performance within the industry, the organization is aiming at increasing the performance by improving the efficiency and effectiveness of a company’s key business operations. On the other hand, the industry is also working intimately with their clients, varying from small entrepreneurial life science companies to large global corporations. Across the whole Pharmaceutical and Life Sciences value chain Pharmaceutical trusted professional advisors use their wealth of industry based experience, knowledge and expertise to help the clients evaluate their strategic business options, improve management and control, and identify cost saving initiatives. Chapter 7: Conclusion The pharmaceutical industry is in the midst of a fundamental transformation. Institutional regulations that have been in place for decades are being removed and competitive pressures force pharmaceutical companies to adopt customer-oriented strategies. Information technology which has traditionally been applied to many processes in this industry is an important enabler for the interaction with key customer segments such as physicians and patients. However, developing and transforming customer relationships is merely a technological undertaking. Changes are required regarding strategy, processes as well as the systems architecture. To develop an integrated customer relationship management strategy this research draws on elements from established business redesign. References Boutellier, Roman, Oliver Gassmann, and Maximilian von Zedtwitz. Managing Global Innovation: Uncovering the Secrets of Future Competitiveness, 2008. Leipzig, Springer. Print. Gibson, Rick. Chapter IX: Knowledge Management Support for Decision Making in the Pharmaceutical Industry. Decision Making Support Systems: Achievements and Challenges for the New Decade. By Manual Mora et al. United States of America and the UK: Idea Group Inc., 2003. 153-154. Print. Global Website. Personalized Healthcare. Roche, 2011. Web. 26 September 2011. Management Centre Europe. Re-Inventing Pharma. The Executive Issue 37, 2011. Web. 27 September 2011. Plunkett, Jack. Plunkett’s Engineering and Research Industry Almanac 2008 (E-BooK). United States of America: Plunkett Research, Ltd., 2008. Print. Pycraft, Mike et al. Operations Management. South Africa: Pearson Education, 2000. Print. Reepmeyer, Gerrit. Risk-sharing in the Pharmaceutical Industry: The Case of Out-licensing. New York: Springer Science+Business Media, 2006. Print. Rodriguez, J. & de Pablos, P. O, Strategic Human Resource Management: An Organisational Learning Perspective. Retrieved from: International Journal of Human Resources Development and Management, Vol. 2, Numbers 3-4/2002. 27 September 2011. Web.Roche Annual Report , 2010 Roche Financial Report 2010,Wilkins, Mira. The History of Foreign Investment in the United States, 1914-1945. United States of America: President and Fellows of Harvard College. Print. Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Operations Management: Roche Pharmaceuticals Admission/Application Essay”, n.d.)
Operations Management: Roche Pharmaceuticals Admission/Application Essay. Retrieved from https://studentshare.org/business/1434093-research-paper-operations-management
(Operations Management: Roche Pharmaceuticals Admission/Application Essay)
Operations Management: Roche Pharmaceuticals Admission/Application Essay. https://studentshare.org/business/1434093-research-paper-operations-management.
“Operations Management: Roche Pharmaceuticals Admission/Application Essay”, n.d. https://studentshare.org/business/1434093-research-paper-operations-management.
  • Cited: 0 times

CHECK THESE SAMPLES OF The Design of the Supply Chain of Roche Pharmaceuticals

Relation between Corporate Social Responsibility and Corporate Financial Performance

TABLE OF CONTENTS Contents Contents 1 Chapter 1 3 Introduction 3 Background of the Study 4 Research Questions 5 Objectives of the Research 6 Significance of the Study 6 Assumptions of the Study 7 Structure of the Paper 8 CHAPTER 2 Literature Review 9 Introduction 9 Corporate Social Responsibility: Its Inception 10 Corporate Social Responsibility: Defined 16 Corporate Social Performance: Defined 17 The Context 18 The Theoretical Link: CSP and CFP 21 The Negative Relationship between CSP and CFP 22 The Positive Correlation between CSP and CFP 24 The No Relationship Position 27 The Empirical Link 27 CSR, Revenue, and CFP 29 Pharmaceutical Companies and CSR : In Brief 32 Summary 34 CHAPTER III 36… RESEARCH METHODOLOGY 36 CHAPTER 4 47 Introduction 47 Findings and discussion 48 The following are the findings and discussions of the study....
62 Pages (15500 words) Dissertation

To Compete or Cooperate in Business

For example, between Bank of England and Tesco, whereby the bank's services are available throughout Tesco's not inconsiderable chain of supermarkets, or ebay, an online trading company, and PayPal, an online finance company, where the complementary nature of the business is obvious....
9 Pages (2250 words) Essay

Outsourcing, alliances, mergers

As the concept of globalization becomes the norm of the international working environment, there have been shifts from the everyday transactions to more competitive modes.... One of… This paper analyses the economic aspects that have underlined the shift to new modes of performing business....
20 Pages (5000 words) Research Paper

Pharmaceutical Chemistry

Chromophore is a group or a moiety which is capable of selective light absorption resulting in coloration of certain organic compound.... The common chromophores in drug…          The presence of chromophore is not necessarily sufficient for color.... To make a substance colored, the chromophore has to be conjugated with an extensive system of alternate single and double bonds as exists in aromatic A colored compound having a chromophore is known as chromogen....
30 Pages (7500 words) Essay

CONTRACT MANUFACTURING

Once a contract manufacturer is selected, one takes care of all the procurement, manufacturing, logistics and supply chain issues associated with the assigned task.... In the current scenario, the international manufacturing industry affiliated to pharmaceuticals and drugs has exhibited an extensive growth.... These companies approach the potential contract manufacturers with a specific process, design or prototype....
12 Pages (3000 words) Essay

Marketing and Innovation in Roche Pharmaceuticals

roche pharmaceuticals deciphers marketing… Notably, marketing entails a customer centric culture and through such, an organization is able to identify new methods of reaching clients.... The following is a critical discussion seeking to implement the process of marketing and innovation in roche pharmaceuticals inclined to appropriate recommendations to decipher its success and probable opportunities in the market.... roche pharmaceuticals operates in the healthcare industry seeking to deliver astound resolutions in the pharmaceutical and diagnostics market segments....
11 Pages (2750 words) Coursework

Body Shops USPs

Towards this direction, a report that published by DTI in December 2003 states that: if UK-based companies fail to innovate, jobs and profits will suffer, and UK's standard of living will fall compared with other countries; Britain already has some sectors that lead the world in innovation: aerospace, pharmaceuticals, biotechnology, financial services and many of the creative industries; and there are some firms in almost all sectors that are global leaders; however, overall, country's performance is not good enough; although there is no single indicator of innovation, two measures of technological innovation – business R&D and patenting – show the UK's performance is only average compared with UK's international competitors' (Innovation Report: Competing in the global economy: the innovation challenge, DTI, December 2003, [2]....
16 Pages (4000 words) Case Study

CVS CAREMARK Company Analysis

The report then goes into a value chain analysis, elaborating on how CVS Caremark has ingeniously managed to add value to the customers and the plan sponsors, because of the integration of the PBM business with the Retail pharmacy business, along with in-store MinuteClinics offering testing and advisory facilities....
20 Pages (5000 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us