The Progress Report - Assignment Example

Chinese Restaurants are facing direct and indirect competition. So, in order to stay and remain competitive in the market Chinese Restaurants should work on increasing the awareness of their products. In the case of Chopsticks Express, this restaurant is targeting only the small amount of Chinese consumers, who are the students of the State College. My efforts would be to make awareness of the Chinese foods in the market along with highlighting how the local customers could be attracted towards Chinese foods.

The role of supervisor has been important for this project and I have been guided by my supervisor throughout the project and this has helped in improving the quality. I have been incorporating the feedback of the supervisor and will continue doing so. After receiving further feedback, the research would continue its steps for the submission of its final draft of proposal. Work Completed I have received the approval and feedback from my instructor about my research. The feedback included instructions of carrying out my research and his instructions have been helpful in improving the work.

I have identified that Chinese restaurants are facing some direct competition from the other Asian and American restaurants. The draft proposal of the project was due from 10th June and after modifying my research according to the feedback received I submitted my final proposal in the third week of June with my final topic of Research Information of Chinese Restaurants in State College. My research included analysis of different Chinese restaurants. 13 Asian and 8 Chinese restaurants are located in State College Downtown.

Among the Chinese restaurants, Chopsticks Express offers the authentic cuisine of Chinese. Chopsticks express, situated in the center of the state downtown, enjoys the advantage that it could attract more customers apart from the local Chinese customers. I have identified the reason why the restaurant has not been highly successful and the reason is that it does not influence other customers of the region. I figured out that majority of the people do not visit Chopsticks Express because of its unpopularity.

When I have researched on it further, I identified the reasons why no one would want to visit a restaurant which does not have a welcoming environment. In the ending days of June I was supposed to work on the demographic part. Demography included the study of population and size. The study included sample size of 800 customers who received questionnaires; these 800 people were those who belonged not only to the area of downtown but also those who visit downtown. The questionnaire was also provided for the managers of the Chinese restaurants operating in the State college downtown.

Information and awareness play an important role in marketing of the restaurant. The responses suggested that awareness of Chinese food in US was relatively low and only local customers like Chinese students preferred Chinese cuisine in US. For determining the possible solutions for the Chinese restaurants to attract larger number of customers I submitted my recommendations on 30th June. Work to be completed Through this questionnaire I will try to identify the tastes and preferences of the people.

I will also appoint interviews with the managers of the Chinese restaurants where I will ask questions related to my study. I want to help Chinese