A Change of Ownership: Businesses Performance - Essay Example

It might be clearly stated that due to extraordinary designs and fashionable outfits, the total revenue and brand value enhanced to a certain extent (Chanel, 2014). In order to enhance the level of sustainability and competitive position, the organization of Chanel is owned by the reputed business partners, named Alain and Gerard Wertheimer. By doing so, the popular fashion house, Chanel tried to create a distinctive position for itself in the market. Previously it uses to present exclusively designed clothes for the film actresses and models but after this change of ownership, it used to design clothes for the general public.

It prime motive is to offer exclusive designs at an affordable cost so as to enhance its leadership and dominance in the market. Along with this, it also desired to offer comfortable designed clothes to the individual so as to enhance their personalities and attitudes in an effective way. By doing so, the brand value and profit margin of the organization of Chanel enhanced that proved extremely effective for it, in future (Chanel, 2014). In addition, creative ideas and suggestions of Karl Lagerfeld also helped the organization to revolutionize the markets of Asia, Europe, and America with the designer clothes of Chanel of limited cost.

As a result of which the demand and total sale of the clothes of the organization of Chanel enhanced thereby amplifying its portfolio and position to a significant extent among others (Guillén & García-Canal, 2012). As a result of which the total revenue and net income of Chanel enhanced by € 6.3 billion and €1.56 billion among many other noteworthy rival players of the market.