Strategic Management for Business Building Success - Essay Example

The production of crisps has been on the rise in the British market due to the increase in consumption of vegetable crisps. Despite the clarified state of facts that teethe as recorded increased consumption of crisps, a study shows that close to six billion packets of the crisps are consumed annually in the United Kingdom alone thereby making the business more successful due to the high rates of consumption of its products. This report will be dealing with the understanding that the crisps company has been seen as highly competitive as observed from the perspective of the Tyrrells Company. The Company was founded inert farm owned by the Tyrrells family in a place known as Herefordshire in the year 2002. It has always been recognized by a large base of customers for the types of tasty crisps that are hand cooked as well as vegetable crisps. The company also manufactures other relevant products that have witnessed an encouraging level of approval from the customer base within the market include savoury nibbles, popcorns and other premium snacks that are distributed around a large market through more than one country. The company has been distributiitseir products to many distributors and stores in the United Kingdom through distribution channels which have also been expanded into an international business venture supplying other markets such as France, North America, Netherlands and Germany amongst other large market bases around the world. This company has employed close to 270 employees and the company has managed to generate more than 100 million pounds in their retail sales and this is one of the reasons that many large companies have often been interested in acquiring the Tyrrells Company due to thss of their operations.

The Tyrrells has always been described as a “seed to crisp” company because the business conducts operations that start from the cultivation of the potatoes by themselves and the process continues to the time that the crisps are ready for the market thereby making the company responsible for the entire process of production without requiring external help in terms of production. The potato crisps are 100% natural, and the company has received awards for the quality of their products in England as well as internationally and the year 2008 presented a very successful year for the company as they had high sales ranging at above 13 million pounds gotten from the sales of the potato crisps.