Redbox Corporate Management - Essay Example

Notably, other than being initiated by the McDonald’s management, the Redbox was introduced to other retail outlets including mass retailers, grocery and convenience stores, and pharmacies among other fast-food restaurants. Finally, it is worth noting that the Redbox not only started its operation as a movie selling store kiosk, but also majored on items including grocery items including eggs, milk, and sandwiches. However, of all the store kiosks, the DVD rental kiosks became more successful than the other grocery kiosks thereby making the company focus on the DVD market (Redbox Corporate Managemen 00: 08:22). Notably, the same success of the DVD kiosks has made the company to be thinking of expanding the market to other regions with the immediate region in mind being Canada.