Dimensions of Service Quality of Starbucks - Assignment Example

Dimensions of Service Quality: A Case Study of Starbucks Service quality is increasingly becoming important and actually influential in modern business strategy. One firm that has been achieved tremendous success as a result of its service is Starbucks. The company is a must visit ready to drink coffee retailer with stores throughout the United States and beyond. I have personally visited Starbucks’ retail store located at 3017 US-41, Terre Houte, In 47802. In this paper I therefore will be examining the store’s performance on the various dimensions of service quality.

TangiblesUniquely designed storeVery comfortable chairsThe store is built on the green buildings model with LEED certificationReliability Open between 5.30 AM and 11.00 PM Monday through SundayWide variety of coffee tastes and snacksMobile PaymentsResponsivenessDrive thru servicesFree Wi-Fi for customersOven warmed foodAssuranceEmployees well versed with productsA strong Starbucks brandStarbucks card for ease of paymentsEmpathy Very polite and professional employeesCustomer feedback taken with seriousnessStore personnel available for every customer Based on the five dimensions of service quality assessment, it is my opinion that the company has continued with its customer leadership culture.

With green buildings, comfortable stylish stores designed to reflect the neighborhood, responsiveness to customer preferences and a highly motivated team of employees the company is performing well generally. The particular store is not left behind as it clearly depicts the culture of Starbucks as your next door neighbor. Chairs at the store are particularly comfortable and there is clear of message of environmental sustainability.