Strategic Ways of Harley Davidson Company - Case Study Example

The author has given example of BMW, which is a renowned automobile company, by saying that the company focuses on cultural branding along with a conventional focus on quality reputation in order to remain on top.... If a company succeeds in creating a positive image about its products in the mind of consumers, the ways towards forming an iconic brand becomes easier.... The suggestions are based on the in-depth study of the historical records of some key iconic brands, such as, Harley-davidson, BMW, and Coca Cola....

The missions, visions and values of harley davidson ogre well with the stakeholders of the firm.... Company Mission, Vision, and Stakeholders Name: Institution: harley davidson is a motor cycle manufacturing firm that has been in operation for the last one century.... I believe to a very large degree that indeed the company harley davidson is currently proceeding towards its Mission, Vision and values.... This produced at a very first and effective rate that harley davidson found very hard to cope with....

Considering mergers and acquisitions as facts of a changing industry in which survival can by no means be sustained by older ways of tit-a-tat competition in an infinitely expanding market.... Given no public mission statement exists for Mandalay Resort Group, Mandalay's vision should build upon company's founders' conception of fun, play, and entertainment.... TRATEGIC PLAN FOR HARLEY-davidson, INC.... 1Strategic Plan for Harley-davidson, Inc....

The present paper is an audit report on the harley davidson group, which initially aims to focus on analyzing the existing, strategic, critical and influential factors on the company's operation.... All along the report takes into account the numerical figures of various parties & entities involved with harley davidson.... It is a matter of simplicity that the prime factor that would govern the success of any motor company such as harley davidson would be the quality of the bikes produced....

There I met a friend of mine who suggested me to buy Dell computers as I can customize… I immediately went to the company's website and ordered a Dell computer for myself with the exact features that I wanted.... The company seems to have concentrated on The Marketing Concept.... This kind of marketing is called Megamarketing which depends on strategic coordination of economic psychological, political and public relation skills....

Harley-davidson company is providing individualized services to the customers.... To conclude, some of the critical success factors of Harley-davidson company are; sustainable developmental business practices, corporate social responsible, high quality customer service, individualized care to customers before and after the sales etc.... Customers are getting high quality services before and the after the purchase of harley-Davidson motor bikes....

Michael Porter's perception explained that, there are strictly three fundamental ways in which a firm should operate in order to achieve a sustainable competitive advantage considerably.... These ways comprise of the cost leadership strategy, differentiation strategy and finally,… In the overall generic strategy context, a firm pursues the strategic options and may be carefully considered (Eldring, 2009).... Porter described a category scheme that consisted In his statement, the three generic strategies were defined alongside two distinct dimensions: the strategic strength and the strategic scope....

As such, the young consumers Switching consumers from older to younger generation The Harley-davidson company's strategies and investments attempt to reach and impress all age-groups, ethics, and nationalities.... As such, the young consumers provides a promising lasting opportunity for the harley davidson motorcycle company as they retain their older generation of consumers.... However, according to recent marketing research reports, the… Furthermore, the company's sales have been drastically declining over time....